Kforce has a client in Juno Beach, FL that is seeking an Optimization Specialist to help bring new ideas, personalized experiences and communications to life. This position is a unique opportunity to ideate and design testing strategies that will shape the future of our customer experiences. As a member of our Digital Experience and Center of Excellence team, this role will be working in a fast-paced environment with passionate leadership and will have the ability to make a huge impact enterprise-wide. Summary: The Optimization Specialist will help identify new ways for our customers to engage with our digital properties. They will use analysis, creativity, and experiments to drive traffic, improve conversion rates, and increase customer satisfaction with our digital properties. This role will focus on test planning and execution that will lead to actionable insights and optimizations. The goal will be to help grow self-service digital adoption by utilizing your skills in multivariate and A/B testing strategies to test new concepts and winning combinations. The Optimization Specialist will design and execute experiments, measure the results, and generate insights from data across all marketing channels so that we can do more of what works and less of what doesn't. Responsibilities: * Assist in the development and testing of digital experiences * Objectively deliver testing insights and use data-driven decision making * Collaborate with visual designers to develop prototypes, wireframes and visual designs to support tests * Effectively partner cross functionally to problem-solve and deliver solutions to testing questions