Paid SEM Team Lead   Location: McAllen, Texas   Department: US Digital   Position’s mission :  Entravision’s US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead to help execute their client’s paid social media efforts. This role will manage a small team responsible for trafficking and managing our local client’s digital campaigns with a focus on Paid Search campaigns on SEM platforms. Our ideal candidate has a passion for and past experience in paid search. We’re seeking someone with an entrepreneurial spirit, has strong attention to detail, is a self-starter who isn't afraid of taking initiative , and excited about helping clients meet their goals and objectives through strategic executions and analysis. This person must be able to work in a fast-paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs.   What you’ll do: + Perform daily management of paid search campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations. + Identify, research and determine best course of action to execute on clients marketing goals through paid social media opportunities + Report on various client’s paid search campaigns and understand what performed well and how campaigns can be optimized efficiently + Help guide creative based on performance and results if required + Monitor and proactively optimize on-going campaigns for various clients + Assign work to your team of traffickers or junior campaign managers. + Coach your team on how to become better paid search campaign managers and teach them how to identify clients’ goals and work to achieve them. + Keep up with the latest innovations in paid search tactics and features + Ensure all deliverables meet our service level agreements Requirements Minimum education level required:   Secondary X        University X        Postgraduate        Others  (student)   Skills + Bachelor degree / Student in marketing, business or equivalent work experience. + Fluency in English is required. + 2-4 years of PPC/Paid Search experience. + Experience and understanding of bid management paid search best practices, optimization concepts and analytics tools. + Knowledge of digital ad ecosystem and familiarity with paid social ad and SEM platforms, Kenshoo, Marin, Nanigans, Matchcraft and Google Analytics. + Comfortable communicating with Account Management Team, Sales Team and Client. + Facebook Blueprint Certification and Google Ads certification a plus. + Exhibit strong attention to detail and comprehensive follow through + Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities + Work efficiently, are dependable and have an entrepreneurial spirit. + Team player who helps contribute wherever needed + Ability to thrive in fast paced, dynamic environment   Powered by JazzHR