Kforce has a client in Juno Beach, FL that is seeking a Paid Digital Media Buyer to support their in-house digital marketing teams. This is an exciting and transformative time as we work toward securing America's energy independence. In this role, the Paid Digital Media Buyer will be responsible for optimizing ad placement strategies for our in-house agency. By leveraging your expertise in paid digital marketing and data analysis, you will play a crucial role in driving the success of our advertising campaigns across various digital platforms. Your insights and recommendations will be instrumental in improving ad performance, maximizing ROI, and achieving our marketing objectives. Responsibilities: * Develop and execute data-driven strategies for optimizing ad placements across paid digital channels, including SEM, PPC, display advertising, social media advertising, and programmatic advertising * Collaborate with internal teams and third-party agency partners to understand campaign goals, target audience, and key performance indicators (KPIs) * Utilize advanced analytics tools and techniques to collect, analyze, and interpret data from multiple sources, such as ad platforms, web analytics, and customer databases * Identify trends, patterns, and actionable insights from data analysis to continually improve ad placement strategies and maximize campaign performance * Monitor and optimize campaign performance metrics, including click-through rates (CTRs), conversion rates, cost per click (CPC), and return on ad spend (ROAS) * Provide clear and concise reports on campaign performance, insights, and recommendations to internal stakeholders and agency partners * Collaborate closely with creative teams to align ad creatives with optimized ad placements, ensuring a consistent brand message and visual appeal