Paid Marketing (PPC) Manager - Accruent
As Paid Marketing (PPC) Manager you will work as part of an innovative digital marketing and Web team to manage Ads campaigns across multiple platform, maximizing Return On Ads Spend (ROAS), generate leads and revenue, hitting goals across all digital marketing channels.
Key Responsibilities:
Paid Search and Pay Per Lead: Fully own search engine marketing and pay per lead channels, working with internal and external stakeholders as required to deliver on revenue, ROAS, keyword quality and customer acquisition goals.
Paid Social and Display: Implement and optimize paid social campaigns and display ads across multiple digital channels such as LinkedIn, YouTube, Google Content Network and Facebook.
Account Based Marketing and Digital Nurture: Ability to lead audience-based nurture campaigns and proficient at account-based marketing tactics.
ROAS: Build and optimize ROAS (Return on Ads Spend) by managing campaign budget, estimating monthly costs, and reconciling reporting discrepancies.
A/B testing and experimentation: Lead A/B testing strategies on Ads as well as Ads landing pages in order to maximize ROAS and increase conversion rate.
Performance Analytics: Utilize analytical tools to measure the progress of activities and report out regularly to stakeholders and management.
Requirements:
Bachelor’s degree in marketing, business, computer science, analytics or a related discipline
At least 8 years of experience working in B2B digital marketing and managing multiple Ads platforms.
Data and Analytics: Must be proficient in working with and getting insights from raw digital marketing performance data. Solid experience with Google Analytics and Google Tag Manager preferred.
Strong hands-on understanding of PPC and PPL; able to fully manage the programs including keyword bidding, ad copy and campaigns.
Experienced in managing day-to-day campaigns and budget on Ads platforms on Google, Bing, Linkedin, Capterra and SoftwareAdvice.
Ability to manage a dynamic, fast-paced environment with strong capabilities of planning and managing short-term and long-term projects.
Be a team player, be proactive and take full ownership of projects and results.
The person must thrive in a problem solving and continues improvement environment.
Nice to have:
Good understanding of CRM tools and have troubleshooting skills on lead journey, marketing attributions and campaigns
Experience with review platforms such as G2
Experience with marketing automation platforms such as Marketo or Eloqua
Be able to create reports on CRM (SalesForce) and marketing automation platforms (Marketo)
About Accruent:
At Accruent (a part of the Fortive Corporation family of companies), we strive to be on the cutting edge of the software world, providing purpose-built intelligent solutions that raise customer expectations, shift paradigms and transform the way businesses operate and achieve success.
Personal development and becoming the ‘best you’ is all about growth and exploring new skills and opportunities – both in and out of the office. At Accruent, we call this Grow Without Limits, and we’re proud to offer each of our employees the resources, coaching and support necessary to achieve Growth Without Limits in their personal and professional lives. Explore where the path takes you as we are looking for a Senior Digital Demand Gen Manager to strengthen our Marketing team.
We aim to provide the same transformational growth for our 1,000+ employees which includes a vibrant office culture in major cities like Austin and Amsterdam – and 10,000 customers in more than 150 countries – we know you’ll gain new experiences along the way. In our continued effort to help our teams Grow Without Limits, we provide all employees with the resources, coaching and support they need to reach new heights and experience true professional and personal development – and we do this because we believe it will help us grow as a global company in return.
Every person can bring something incredible to the table, and we can always achieve more together. So, if you are courageous, adaptable, collaborative and interested in becoming the best you, we encourage you to join us for the ride – even if you don’t believe you have the exact experience to fill a particular role.
Explore the path. Join Accruent.
About Fortive:
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a start-up spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to ground-breaking sustainability solutions.
We are a diverse team 17,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.
Fortive: For you, for us, for growth.
Fortive Corporation Overview
Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.
At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.