Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

At Directive, we’re always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences.

As we continue to grow, we’re always seeking forward-thinking individuals who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

If you're ready to explore future opportunities and be part of a team that values creativity, strategy, and results, we’d love to connect with you!

The Paid Strategists and Sr Paid Strategists are a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.

Roles & Responsibilities:

Oversee and lead a collection of Paid Media accounts

Serve as direct support to client contacts

Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic

Drive referrals via client relationships and professional network

Build strategies for clients each quarter

Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels

Deeply understand client positioning and unique value propositions

Confirm lead routing is accurate within a CRM

Understand the value of Programmatic campaigns

Responsible for personal productivity and utilization

Work directly with Associate Director to ensure internal and client goals are being achieved

Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

What You Offer:

3+ years experience working at a performance/digital marketing agency

Experience working specifically with B2B SaaS/tech clients in an agency setting

Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and others

Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager

Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization

Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance

Ability to drive results and measure via OCT

Proven and measurable success with mid-market or enterprise accounts

A unique perspective on how to drive value for SaaS

Ability to translate and articulate strategy and tell stories with data

Equal parts competitive and curious; you’re a true problem solver

You live on the cutting edge of the industry, always looking for opportunities to grow and share

Ability to organize, prioritize and manage multiple projects simultaneously

You’re quality-obsessed and have not lost your soul for advertising

Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like:

You encompass our core values through every interaction; internally and externally

Effectively manage approximately five mid-tier and enterprise accounts

Meet and exceed department level OKRs, such as client growth and goal attainment

Build client trust and relationships that create consistent renewals

Cross-sell services that align with client goals and objectives

Clearly communicate results with client point of contact and executives

Exceptional decision making, as it relates to strategic direction for accounts

What We Offer: