Meet Our Team:

Marketing India is a cross-functionally integrated team that support Marketing teams globally. This role will be working in the Digital Marketing practice. Digital Operations extends to capabilities of SEO, SEM, Publishing, Marketing Automation, Email marketing and Paid Media teams.

Picture Yourself at Pega:

In this role you will be a part of the larger Paid Media and Advertising team working closely with the Paid Search lead strategizing, executing, and analyzing performance for our Paid Search Campaigns. You must have hands on paid search experience and a deep understanding of best practices. 

What You'll Do at Pega: Manage paid search campaigns end to end to ensure a successful outcome across multiple search engines, markets, and languagesDevelop and execute bid management strategies, including keyword match type, campaign objectives, demographic targeting, remarketing, custom audience lists and moreDevelop and manage campaign budget tracking documents, pacing documents and budget forecastsTrack KPIs to assess performance. report and analyze website engagementContinuous improvement of campaign performance (bidding, A/B testing, etc.) & conversion ratesConduct recurring weekly and monthly SEM optimization tasks (i.e., keyword expansion, ad testing, etc.)Experience in building and managing audience segments to reach the target audience. Demonstrating success in driving business outcomes with specific buyer profilesAnalyze landing pages, bidding strategies, keywords, and ad performance to recommend and implement improvements to maintain KPI benchmarks.Track, report and present campaign performance and channel insights to internal stakeholders Who You Are:

You are a young marketing/marketing operations person with

4+ years of experience in directly impacting SEM. Experience with B2B focused campaigns, desirable but not essential Previous demonstrable success in creating and executing effective paid search campaigns Demonstrable success in optimizing paid search campaigns based on KPIs and building data-driven strategies to deliver consistent growthIn-depth experience in keywords bidding on various paid online marketing platforms Proficient in using website analytics and reporting tools (e.g٫ GA4, PowerBi)Strong analytical skills, advanced level user of MS Excel and PowerpointPreferably certified on various google marketing platformsExperience working with global teams Passionate about Digital Marketing and a quick learnerWhat You've Accomplished: Graduate in Marketing or related streamsProven ability to focus and achieve campaign goals Effective communicator laterally and vertically Agile digital marketer who can quickly decipher high-level goals and execute plans with high quality outputsProactive, creative and a collaborative team playerPega Offers You: Gartner Analyst acclaimed technology leadership across our categories of productsContinuous learning and development opportunities An innovative, inclusive, agile, flexible, and fun work environmentCompetitive global benefits program inclusive of pay + bonus incentive, employee equity in the company

#Li-CK Job ID: 21527

Inclusion and Diversity – Inclusive is one of our values at Pega. Pegasystems is committed to inclusion and diversity and strives to foster a fair and inclusive environment for all. We believe Pega can achieve more when we create a culture that inspires each of us to fully contribute each and every day. We encourage diverse thinking and collaboration for better outcomes for all. Learn more about our inclusive culture.

We encourage candidates of all backgrounds and skillsets to consider opportunities at Pega. At Pega, we focus on the skills needed to be successful and we know that our employees can thrive even if they don't possess a traditional background. If you like the sound of this role, but are not sure if you are the right person, please consider applying. We would love to hear from you!

As an Equal Opportunity and Affirmative Action employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.

Export Compliance – For positions requiring access to technical data subject to export control regulations such as this, Pegasystems may need to obtain export license approval from the U.S. Government and EU Authorities for certain individuals.

Accommodations – If you require reasonable accommodations under the Americans with Disabilities Act (US only) or comparable regional regulations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us here or contact (US only) 1-888-PEGA-NOW and/or 225 Wyman Street Waltham, MA 02451 ATTN: Benefits.

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