At Fathom, an IQVIA business, we strive to build unparalleled partnerships with our clients. In that pursuit, our Paid Media team is actively looking for a Strategist to join our dynamic group of digital marketers.

As a Paid Media Strategist, you will act as a subject matter expert, working directly with our enterprise-level clients to advance their paid media strategy, develop robust campaign plans, and measure and maximize impact to their business. A successful Strategist brings a strong bias for action, drive to succeed, and an analytical mindset, always testing and learning to grow performance.

Responsibilities

Strategic consulting: Identifying and proposing campaign opportunities, based on business, market, and industry insight, to executive-level points of contact.Campaign planning: Completing audience research and segmentation planning, selecting a channel mix, and outlining messaging strategy.Goal setting and ROI modeling: Setting business-level and campaign-level goals for campaign launches and outlining our approach to measuring success.Performance management: Assessing and responding to campaign performance in order to glean insights and drive growth in performance.New business acquisition: Acting as a subject matter expert throughout our sales process to secure new business for the team.Leadership and development: Coaching junior-level team members to advance our expertise as a team.

Requirements & Qualifications

3+ years of relevant professional paid media experience requiredExperience with a combination of the following channels and platforms:Paid social: Facebook, Instagram, LinkedIn, Snapchat, Pinterest, Twitter, TikTok, NextdoorProgrammatic display: Google Ads, Basis, The Trade DeskPaid search: Google Ads, Microsoft AdsIndustries with a longer buying cycle, including B2B and healthcareManagement of $1M+ annual media budgetsThird-party tools for campaign launch, management, and reportingDeveloping detailed testing plans, including A/B and multivariant testingAdvanced measurement approaches and tools, like offline conversion tracking, conversions APIs, and attribution modeling

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IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe

The potential base pay range for this role, when annualized, is $61,100.00 - $101,900.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.