This role requires expertise in managing paid search efforts for a dealership group with over 25 locations, making multi-location paid search management an essential skill.

Key Responsibilities:

Paid Search Campaign Management: Develop, manage, and optimize PPC campaigns on Google Ads and Bing Ads. Conduct thorough keyword research and audience targeting to maximize ad performance. Monitor and adjust bids, budgets, and strategies to achieve KPIs. Social Media Advertising: Strategize and execute ad campaigns on META/Facebook Ads Manager and TikTok Ads platforms. Create compelling ad creatives and copy in collaboration with the creative team. Analyze and report on the performance of social media ad campaigns. Digital and OTT Advertising: Plan and implement campaigns on digital and OTT platforms to drive awareness and engagement. Leverage data to target audiences effectively and optimize video and display ad performance. Retargeting and Geo-Fencing: Develop retargeting campaigns to re-engage potential customers and drive conversions. Implement geo-fencing strategies to target audiences based on precise geographic locations. Data Analysis and Reporting: Track and analyze campaign performance metrics, including CTR, CPC, conversion rates, and ROI. Generate regular performance reports and provide actionable insights for continuous improvement. Budget Management: Allocate and manage budgets across multiple platforms to ensure cost-effectiveness. Forecast and recommend budget adjustments based on campaign performance. Collaboration and Innovation: Work closely with the content, creative, and analytics teams to develop cohesive marketing strategies. Stay updated on industry trends, emerging platforms, and new advertising technologies.