Internet Brands is a fast-growing, vertically focused internet company that owns and operates hundreds of brands, including Martindale-Hubbell, WebMD, and Nolo. Serving more than 100,000 business clients and 250 million monthly website visitors, we specialize in delivering value-driven digital marketing solutions. We are expanding our team to include a Paid Search Manager dedicated to driving qualified leads for our legal vertical. This role focuses on managing paid search campaigns, including national and local campaigns, to generate business growth. The Job
We’re seeking a highly skilled Paid Search Manager with expertise in lead generation campaigns within the legal industry. In this role, you’ll manage paid search initiatives designed to drive leads for our business in key legal practice areas, with a particular focus on the Personal Injury sector.
 
This position requires deep knowledge of national and local search strategies, as well as a strong track record in developing and scaling campaigns into new geographic markets. Responsibilities
- Develop, implement, and manage paid search campaigns on platforms such as Google Ads and Bing, with a focus on qualified lead generation for our legal business.
- Optimize campaign performance through continuous testing of keywords, ad copy, bidding strategies, and landing pages.
- Analyze performance data to identify trends, insights, and opportunities for optimization and growth.
- Design and execute strategies to expand local campaigns into new geographic markets, ensuring alignment with business growth objectives.
- Monitor and optimize local search campaigns to improve visibility and lead quality in targeted areas.
- Collaborate with internal teams to ensure campaigns align with overarching business goals and marketing strategies.
- Stay informed of the latest trends and innovations in paid search to incorporate best practices and capitalize on new opportunities.
- Provide detailed reporting to stakeholders, highlighting performance, optimizations, and strategic insights.
- Manage Google Local Service Ads (LSAs) across a number of markets
 
Requirements
- Bachelor’s degree or equivalent work experience.
- 3-5+ years of paid search experience (preferably in the legal industry, though not required).
- Proven expertise in lead generation campaigns with demonstrated success driving high-quality leads through paid search.
- Experience managing and optimizing Google Local Service Ads (LSAs) and local campaign strategies.
- Proficiency in tools such as Google Ads, Microsoft Advertising, and Google Analytics.
- Strong analytical skills with the ability to interpret campaign data and optimize for ROI.
- Experience scaling campaigns into new geographic markets to support business growth.
- Knowledge of landing page optimization and A/B testing to improve conversion rates.
- Excellent communication and collaboration skills to work effectively with cross-functional teams and stakeholders.
- Passion for innovation, testing, and continuous improvement.
 
Why Join Us?
At Internet Brands, you’ll be part of a collaborative, fast-paced environment that encourages creativity and experimentation. You’ll work alongside experienced marketers, driving growth for one of the industry’s leading legal marketing businesses while advancing your own skills and career.
 
If you’re passionate about paid search and generating results, we want to hear from you!At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to start at $90k and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.
 
About Internet Brands:
Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek. For more information, please visit www.internetbrands.com.
 
Internet Brands and its wholly owned affiliates are an equal opportunity employer.  Internet Brands will consider qualified applicants with criminal histories in a manner consistent with the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO). Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra