As Partnership Marketing Manager you will be responsible for developing, managing and optimising strategic partnerships to drive growth and brand awareness. This position will manage the marketing and/or commercial relationship with a wide range of partners in the different industries such as airlines, frequent traveller programs, hotels and other areas in the travel industry. The purpose of this position is to drive quality revenue through dedicated marketing activities; increase brand exposure (all brands); increase share; create product and service differentiation; drive innovation; optimise customer experience; and deliver membership growth & loyalty via the partnership & Hertz channels. This will include development of marketing strategy and implementation of marketing plans, execution of promotional campaigns, tracking and analysis of results and using output for revenue growth and partnership enhancements. Internal communication and leverage of partnerships on a local level is also key to achieving desired results as is budget management and optimising ROI.

The role will be based out of our UK HQ or any Hertz corporate country and will report to the Director, Strategic Partnerships based in Germany and will form a key player in an experienced group of Partnership subject matter experts.

 

What You’ll Do:

Your overall responsibility will be owning the marketing relationship with key partners to negotiate, plan and execute successful marketing activities with mutual value for both parties and seeking for new channels to increase our revenue in close conjunction with the partnership sales manager. Build positive relationships with partners, becoming their day to day, top of mind, point of contact to grow our mutual business. Build industry knowledge, expertise and internal/external relationships. Work with our global regions and colleagues to ensure maximum exposure of these partnerships in all main source and destination markets via appropriate channels and engage with local teams to ensure they are fully appraised of all activity and ongoing plans to optimise revenue. Manage the strategic marketing relationship with some of our largest partners in Europe such as AFKLM Group, Lufthansa, Scandinavian Airlines, Miles & More, Accor and further.  Drive performance through a keen understanding of our customers and the business value drivers by identifying, evaluating and prioritising business opportunities and developing joint annual marketing plans to support mutual business needs.  Promotional campaign creation and implementation – Liaising with pricing and revenue management teams, development of creatives and content briefs working closely with the Campaign Implementation Manager in the team, and communication with relevant internal stakeholders, etc.  Build knowledge in the range of distribution systems and tools that are now available for our partners, enabling you to make recommendations based on partner and Hertz business objectives and requirements. Work with the main players, Meili and Car Trawler, to optimise displays, promotions and marketing messaging. Identify new marketing trends and partnership opportunities to maintain a competitive edge. Organise and participate in partner events to promote our partnerships and our brands.  Grow member acquisition and penetration of Gold via dedicated communication plans, leveraging partner channels to maintain customer loyalty; develop status match opportunities and tactical tier benefits and look for continuous improvement in the enrolment user experience and coordinate reciprocal partner visibility in Hertz communication channels.  Monitor, analyse and report on performance of marketing activities. Utilise an analytical approach to understand the account performance and take overall accountability for regular performance reviews. Manage the annual marketing budget for agreed partners, managing invoices, raising purchase orders ensuring accuracy and alignment with strategic goals.  Working with the wider team seek continuous improvement in business processes and working efficiencies, to reduce workload, remove duplication of effort and ensure consistency. Regular review of competitor activity, specifically for multi supplier partnerships, alert the team and the business of any significant change or major activity that may have a detrimental impact on Hertz.

 

What We’re Looking For:

 

Educational Background:

You have min 5 years’ experience, preferably in the travel industry. Experience of successful marketing or business development roles. Excellent influencing and communication skills to manage senior level internal and external stakeholders and excellent presentation skills. Excellent strategic thinking and problem structuring skills, ability to create engaging and concise presentations and written documents. Team player and proven ability to work cross-functionally as the success of this role will be dependent on working closely with other teams across the company. Relationships are key as this role is a bridging role between sales, marketing and all supporting functions.  A results-orientated, enthusiastic approach and empathetic cross functional teams.

 

Knowledge & Skills:

Strong interpersonal and relationship building skills.  International experience is an advantage.  Fluent in English, additional languages French and German are a plus. Ability to manage and prioritise multiple projects in a fast-paced, deadline driven, business unit. Strong analytical skills with experience in interpreting marketing performance data. Excellent communication skills– verbal and written.  Experience of content management systems a significant advantage along with knowledge of digital analytical tools such as Google Analytics. Creative and innovative – always pro-actively looking for new ways to differentiate Hertz.  Comfortable and adaptable working with and presenting to different levels of management within a diverse range of departments.  Target driven and passionate about achieving results. Open to travel abroad for partner meetings.  Proficiency in full Microsoft package as well as experienced user of Cognos, IBM Sales System, Salesforce, etc. is a plus.

 

What You’ll Strive For:

Delivering individual partner marketing plans to support BP targets and other agreed metrics  Contributing to Department overall partnership BP targets  Successful performance in account management that will deliver increased revenue performance, marketing visibility, conversion, increased share and member loyalty. Retention of strategic accounts 

 

What You’ll Get:

40% off any standard Hertz Rental in a Corporate country Paid Time Off Employee Assistance Programme for employees and family