Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
Talent will be hired at a level commensurate with experience.
About AbbVie Patient Services Marketing
The AbbVie Patient Services (APS) Marketing Team leads efforts across multiple brands and therapeutic areas to deliver the best possible patient treatment experience and help patients achieve their full treatment plan potential.
Role Overview
This Marketing Manager role reports to the Associate Director of Marketing, APS Portfolio and Innovation, and is responsible for supporting the strategy development and execution of marketing initiatives at scale for the AbbVie Patient Services portfolio. This role requires a strong understanding of health care market dynamics, patient and provider user experience and needs, and the ability to work in a complex, matrixed environment.
Strategic Initiatives: Identify industry trends and competitive intelligence to optimize patient support programs and marketing initiatives.Market Insights: Use market research and advisory boards to define strategic opportunities for engaging patients, providers, and office staff.Initiative Development: Create and implement initiatives aligned with APS's strategic imperatives and marketing priorities.Cross-functional Collaboration: Work with Medical, Regulatory, Legal, OEC, BTS, and other teams for comprehensive governance of new initiatives.Project Management: Deliver detailed marketing briefs, develop timelines, and manage potential barriers.Campaign Evaluation: Partner with Analytics and Business Insights to measure campaign effectiveness and recommend optimizations. Feasibility Assessments: Collaborate with technology and business design teams to explore and implement new capabilities.Agency Management: Oversee relationships with creative, data, digital, and social marketing agencies.Budget Management: Efficiently manage the marketing budget.Campaign Execution: Plan and execute multi-brand marketing campaigns aligned with the APS portfolio.Change Management: Optimize processes as marketing strategies evolve. Relationship Building: Build strong relationships with marketing peers and cross-functional partners.Required Knowledge, Skills, and Abilities
Analytical thinking and creative problem-solving.Planning, executing, and measuring marketing campaigns across digital channels.Curiosity and enthusiasm for emerging trends and technologies.Agility and innovative thinking.Strong relationship-building skills across organizational levels.Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hr day) is required
Qualifications
Education: Bachelor’s degree in Marketing, Business, or related field; advanced degree preferred.Experience: Minimum of 5+ years in healthcare, pharma, biotech, or diagnostics marketing. Digital marketing experience preferred.Skills: Strong project management, planning, attention to detail, ability to analyze data and insights and MS Office proficiency.Communication: Excellent oral, written, and presentation skills.Agency Management: Experience managing multiple external agencies.Problem-solving: Ability to balance strategy, analysis, creativity, and project scaling.
Key Leadership Competencies
Effective collaboration with cross-functional partners.Adaptability and quick learning.Proactive initiative and project completion.Environment fostering innovation and agility.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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