RESPONSIBILITIES:
This position is responsible for planning and executing over 200 events annually, promoting the PLANTERS® brand and the NUTmobile vehicle. Responsibilities include, but are not limited to, securing media in markets across the United States, creating a positive brand experience for all direct consumer interactions, documenting and brainstorming creative content for the NUTmobile vehicle’s social media channels, while enthusiastically generating positive brand awareness for Hormel Foods.
Plan meaningful events and/or contact existing gatherings for the NUTmobile vehicle and MR. PEANUT® to attend in markets across the country. Schedule is planned around a few key events identified by the corporate communications team, but Peanutters independently plan events and route around the events of larger scale. The events and markets selected are strategically determined utilizing the PLANTERS® brand strategy and target consumer of the brand. Pitch local media, including TV, radio, and digital publications, to inform communities of the NUTmobile vehicle’s arrival.Research media in that market, draft pitch, reach out to media, schedule interviews, partake in interviews, and track any of those media hits. Decide forms of media and provide weekly reports on media hits. The media selected is strategically determined utilizing the PLANTERS® brand strategy and target consumer of the brandAnalyze, reports and recommend strategies based on events, social media performance and trends. Make day-to-day media strategy decisions based on trends and social media impressions. Measure and monitor news coverage driven by the NUTmobile vehicleServe as ambassador/spokesperson for the PLANTERS® brand for regional and national media Engage in over 160,000 1:1 consumer interactions annually and ensure all attendees and onlookers have a nutty time and a positive brand experience with the NUTmobile vehicle and MR. PEANUT®Social media responsibilities: Plan and manage all PLANTERS® NUTmobile social media accounts. Adhere to Hormel Foods social media & food style guide and trademark guidelines. Post approximately 3-5 times during the week. Develop and foster relationships with social media influencersRegularly communicate with internal team and associated PLANTERS® brand agencies to ensure streamlined brand messaging and initiativesManage administrative and logistical planning and rate negotiation: hotel and parking booking (including parking with vehicle visibility), vehicle maintenance.Interact with visitors while in costume. Perform in character roles, speaking to large groups of people.Ability to memorize key facts about the history of the company, the brand and the NUTmobileMaintains a positive attitude and welcoming demeanor around visitorsAbility to follow all DOT requirement and regulations regarding NUTmobileOther duties as assigned
QUALIFICATIONS:
Required
A bachelor's degree, preferably in sales, marketing, journalism, public relations, or communicationsA valid driver’s licenseExcellent written and verbal communication skills and keen eye for detailDemonstrated effective persuasive and relationship building skillsStrong organization and time management skillsAbility to collaborate in small groups/teamsDemonstrated high level of initiative and comfortability with autonomyDemonstrated effective interpersonal and leadership skillsDesire for travel and an appetite for adventureAn enthusiastic and can-do attitudeAbility to work weekends, weekdays, nights and holidays as necessaryTRAVEL REQUIREMENTS: Please note, travel is an essential component of this role and is necessary 100 percent of the time.
Hormel Foods Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, gender, gender orientation, gender identity, national origin, disability, or veteran status.
To save time applying, Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time.
ABOUT HORMEL FOODS — Inspired People. Inspired Food.™
Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Wholly®, Hormel® Black Label®, Columbus® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the “Global 2000 World’s Best Employers” list by Forbes magazine for three years, is one of Fortune magazine’s most admired companies, has appeared on Corporate Responsibility Magazine’s “The 100 Best Corporate Citizens” list for 12 years, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and http://csr.hormelfoods.com/.
LOCATION:
Hormel Foods Corporate Office- Austin, MN (remote travel)
The starting rate for this role is $865.38 weekly ($45,000 Annually). This position has a strong benefits package including medical, dental, vision, prescription drug coverage, 401(k)and match, Wellness Program, life insurance, tuition reimbursement, paid time off, and more.