This role is categorized as HYBRID. This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
The Performance Marketing Lead will play a pivotal role in supporting cross-functional marketing efforts that enhance brand growth, drive audience engagement, and optimize the marketing funnel. The individual in this role leverages data insights, analytics, and innovative marketing tactics to optimize campaign outcomes. They ensure clear alignment across marketing teams on strategies supporting audience planning and cross-channel test-and-learn initiatives. Reporting to the Head of Performance Marketing, the candidate will work collaboratively across teams supporting seamless integration of performance activities ensuring marketing efforts are data-driven, efficient, and aligned with business objectives.
MAJOR DUTIES AND RESPONSIBILITIES:
Performance Marketing & Data-Driven Decision-Making
Assist in designing, documenting, andexecuting performance marketing strategies that deliver measurable results.
In partnership with centralized marketing intelligence team, use and interpret analytics tools to measure the impact of cross-channel initiatives on brand-specific KPIs and refine strategies based on performance insights.
Leverage performance dashboards to track KPIs,share actionable insights with the broader team, and coordinate the activation and implementation of new performance marketing strategies based on insights
Monitor industry trends and identify new performance opportunities to keep campaigns competitive.
Collaboration and Integration
Partner cross-functionally with leaders in paid media, SEO, CRM, Marketing Strategy Intelligence, and website optimization to align efforts and ensure cohesive performance goals.
Act as a key liaison between performance marketing, marketing intelligence, andcreative teams, ensuring optimization of campaign assets to meet audience and channel needs.
Facilitate alignment between marketing strategies and business goals through regular communication with stakeholders.
Cross-Channel Test-and-Learn Initiatives
Collaborate with Test & Learn team to develop and manage cross-channel test-and-learn plans that deliver insights which enhance campaign performance and efficiency.
Liaise with channel-specific leads (e.g., paid media, SEO, social) to define performance approaches and tests that align with overarching business objectives.
Track, analyze, and communicate key learnings to inform future marketing strategies.
Audience Planning & Funnel Optimization
Lead audience segmentation and planning to ensure marketing efforts target the most relevant customer groups.
Collaborate with internal teams to identify opportunities for improvement across the customer journey, from awareness to conversion.
Integrate audience insights across channels and throughout the marketing funnel to enhance engagement and conversion.
Work with analytics teams to refine audience strategies using data-driven insights.
Additional Job DescriptionQUALIFICATIONS
Bachelor’s degree in Marketing, Business Administration, or a related field.
5+ years of marketing, marketing strategy, agency, or management consulting experience, with a strong interest or focus on digital, ecommerce, performance marketing, data analytics, and campaign optimization.
1-2 years crafting compelling, simple, executive ready strategy decks; strong level of comfort with PowerPoint.
High level of proficiency in Excel and marketing tools like Google Analytics, Google Ads, CRM platforms, and data visualization software; high comfort level with data
Strong organizational and analytical skills, creative problem-solving, and attention to detail.
Ability to work effectively in cross-functional teams and manage multiple projects simultaneously.
Exceptional written and verbal communication skills, with a knack for simplifying complex ideas for diverse audiences.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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Why Join UsWe aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Benefits OverviewThe goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
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