Boston, MA, 02133, USA
4 days ago
Performance Marketing Manager
Location: Boston, MassachusettsJob Type: ContractCompensation Range: $47 - 52 per hourWe're hiring a Performance Marketing Manager to lead a team of experts in driving business excellence. In this key role, you'll bridge the gap between commercial business and digital teams, ensuring seamless collaboration across Digital Marketing, Direct, Analytics, Merch, and more. You'll play a critical part in Converse's growth, delivering top-tier consumer experiences and contributing to the brand's continued evolution.Responsibilities: Seasonal Planning: Define and support the seasonal performance marketing agenda for the Geo, accelerating Converse's revenue and growth against forecasts, and leading roadmaps of key story/commercial moment beats across the season with agency and platform teams. Lead and Collaborate with an internal team and agencies to create and capture always-on demand, manage a 13-week seasonal plan, and continuously integrate with the Digital Marketing and .COM teams. Channel Management: Own affiliate, paid search and programmatic and coordinate with paid social team to integrate plans. Supports and maintains digital marketing budget alignment with overall business objectives and work closely with Finance, IDM and Business Planning to stay on track. Support creative briefs to ensure we are leveraging best practices, native features, and result in best-in-class creative work. Foster cross functional partnership to optimize business results, integrated marketing plans, and create the best experience for our consumers. Own the weekly/monthly/quarterly reporting cadence, and maintain alignment with all stakeholders throughout the season. Serve as an integral teammate of the NA Digital Marketing team, the Converse Direct team, and overall Brand Marketing org to lead and implement an accelerated digital offense. Support and work closely with the IDM and Performance Marketing Directors on the performance agenda, maintaining/delivering optimal budget management and allocation. Qualifications: Bachelors degree or equivalent experience. 8-10 years of Performance Marketing experience across multiple channel (SEM, Social, Affiliate,Programmatic, etc.). Proven track record of driving results and innovation at a DTC company and/or digital media agency. Ability to identify the metrics to drive success, measure KPIs, socialize understanding and drive initiatives to completion. Excellent communication, collaboration, negotiation and planning skills; demonstrated success in influencing & communicating ideas to various stakeholders. Experience thriving in a fast-paced, high growth environment. Nimble and flexible with regards to changing priorities & business needs. Collaborative, energetic and hands-on team player. Proactive, with a strong sense of ownership and accountability. MUST HAVE : 6+ years of experience in senior management of marketing channels. Direct experience with managing affiliate, paid search, and programmatic. Familiarity with performance marketing - google, Microsoft, DV360, programmatic, and Bing advertising. Experience managing budgets of $20M or more and teams of 3 or more people. Skills:Nice to have: Adobe Analytics, Tableau, Mixed media modeling, Jira, and Asana. Reporting measurement forecasting. Excel, familiar with keynote, presentation skills. BIG PLUS - Graphic Design experience, can make pretty presentations. JOBID: 1079841#LI-CELLA#LI-RK1Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.
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