Description Robert Half has partnered with a retail brand in Rockford, MI looking for a contract PPC Specialist/Paid Search Specialist for a maternity leave contract assignment. This role will involve working closely with internal and external stakeholders to optimize and update media channels, manage ad creatives, and monitor marketing initiatives. This role offers a long-term contract employment opportunity, and remote flexibility. Seeking candidates with 1-3 years of work experience managing Paid Search, Paid Social, and Display Ad campaigns, analyzing, reporting data, and handling digital marketing projects. This role is more entry level and very administrative. Responsibilities: • Collaborate with the agency to optimize and update media channels, including search, product list ads, social, and display • Oversee the internal creative request to improve ad creative for social and display • Brief the agency on upcoming promotions, product releases, or marketing initiatives • Oversee monthly accruals, invoicing, and reporting tasks • Manage affiliate marketing contacts • Utilize content management systems and CRM to track and analyze data • Use Google Ads and AB Testing to optimize paid search • Create and manage display advertising strategies • Utilize analytics to measure and optimize paid media performance • Contribute to our eCommerce strategies and initiatives. Requirements • Minimum of 1-2 years of experience in a PPC Specialist/Paid Search role or Digital Marketing Specialist role. • Proficiency in Content Management System (CMS) and Customer Relationship Management (CRM) • Demonstrated experience with Google Ads • Experience in AB Testing and Analytics • Proven ability to create and optimize advertisements • Skilled in optimizing paid search • Experience with paid media analytics • Knowledge of affiliate marketing • Proficiency in display advertising • Experience in eCommerce industry • Ability to work independently, and as part of a team • Strong analytical skills and data-driven thinking • Up-to-date with the latest trends and best practices in search engine marketing • Ability to commit to a 6 month assignment. • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .