Description We are providing a unique opportunity for a PPC Specialist/Paid Search to join our team in Doral, Florida. As a part of our team, you will be instrumental in managing and optimizing PPC campaigns across various platforms, implementing marketing strategies based on industry trends and customer preferences, and enhancing customer engagement to foster brand loyalty. Responsibilities • Manage and optimize PPC campaigns across multiple platforms including Amazon, Google, TikTok, and Meta. • Drive growth on Amazon by implementing best practices, optimizing listings, and managing specific campaigns for this platform. • Stay updated with industry trends, competitive actions, and customer preferences, and translate these insights into actionable marketing strategies. • Support the development and publishing of content on Shopify to ensure branding consistency, user experience, and sales growth. • Develop and execute strategies to enhance the customer journey, improve retention, and foster brand loyalty through targeted initiatives and loyalty programs. • Collaborate with cross-functional teams such as creative, copywriting, and analytics to ensure cohesive messaging and campaign execution. • Use key marketing tools like Google AdWords, Amazon Seller Central, Shopify, Adobe Suite, and basic HTML to drive marketing efforts. • Leverage analytical skills to use data for informing decisions and optimizing performance. • Manage multiple projects in a fast-paced environment while meeting deadlines. Requirements • Minimum of 5 years of experience in a PPC Specialist or Paid Search role • Proficiency in Adobe Creative Cloud • Experience with Content Management Systems (CMS) • Familiarity with CRM tools • Expertise in using Facebook Insights for campaign management • Extensive experience with Google Ads • Demonstrable skills in AB Testing • Knowledge and understanding of different advertisement strategies • Proven experience in analytics and data interpretation • Experience in blogging and content creation • Proven track record in enhancing brand awareness through successful campaigns Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .