At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

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When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that’s work worth doing.

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Principal, Digital Performance Analyst

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Why We Have This Role

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We're shaping the future of digital marketing in our industry, and the Principal Digital Performance Analyst will be a leader in that journey. Your insights will steer campaigns that captivate the market and fortify our position as industry leaders. Collaborating with marketing and product, you’ll uncover what attracts prospects to Qualtrics and converts them into customers. How You’ll Find Success

\n\nAcquire and blend campaign member/cohort data from multiple sources (e.g. third-party data source, Marketo, Google Analytics, etc)\nPartner with channel owners to optimize digital marketing campaigns/channels, conducting deep analyses to understand what’s working, what’s not, and why and drive future strategy.\nPursues excellence with a tenacity for optimizing digital marketing campaigns and channels based on real-time insights.\nAdapts to emerging digital trends, ensuring our company remains at the apex of our industry's ever-changing digital frontier.\nCommunicates insights with an enthusiasm that influences decision-makers to make impactful investments.\nManages time as if it’s a precious resource, prioritizing tasks with strategic foresight and a sharp focus on objectives.\nJoining Google Analytics data with MAP + CRM systems to uncover insights across user journeys and funnel conversion touchpoints and draw connections between user behavior and downstream performance outcomes.\n\n

How You’ll Grow

\n\nSharpen your expertise within the fast-evolving digital analytics landscape, making your mark on the company's growth narrative.\nCultivate leadership and mentorship skills as an influential contributor who shapes the analytics culture within the team.\nDeepen your technical proficiency by applying advanced analytics tools and techniques to complex, real-world problems.\nElevate your strategic acumen through regular interactions with senior stakeholders and by influencing company-wide decisions.\n\n

Things You’ll Do

\n\nImplement analytics breakthroughs, influencing a surge in digital marketing effectiveness through intelligent insights.\nOrchestrate data from varied sources into growth-driving strategies, accurately predicting market trends and consumer behaviors.\nProactively advise marketing leadership with impactful visual stories that underpin strategic investment and campaign decisions.\nCarve new paths in customer acquisition by leading cohort and funnel analyses that refine targeting and segmentation.\nChampion analytics education, upskilling the team, and fostering a culture of data-driven decision-making.\n\n

What We’re Looking For On Your Resume

\n\n5-10 years of experience working in Marketing or Analytics\nDemonstrated experience in leveraging website and channel performance metrics to drive impactful outcomes.\nProven competence in navigating complex datasets and converting your analytical expertise into tangible growth initiatives.\nA track record of effective collaboration, illustrated by instances where you have swayed cross-functional teams with data-driven persuasions.\nPractical knowledge in managing user acquisition and behavior analytics, with proficiency in tools like Google Analytics and BigQuery.\nSkilled use of at least one analytics and visualization tool, such as Tableau, R, Domo, or similar.\nAdvanced proficiency in SQL; familiarity with SAS, Python, or R will be considered advantageous.\n\n

What You Should Know About This Team

\n\nInnovation is our team's heart-rate; we lead with creativity and embrace continuous improvement as we redefine marketing analytics.\nWe value knowledge sharing and collective problem-solving, ensuring a supportive environment where every opinion is valued.\nImpact-oriented, we celebrate meaningful contributions that drive the company forward, and we're committed to individual career development.\n\n

Our Team’s Favorite Perks and Benefits

\n\nTop-down commitment to creating an environment that encourages personal and professional growth, with tailored development opportunities.\nFlexible working arrangements to ensure a balance between a fun and collaborative office experience and \nGenerous health and wellness programs--including an annual experience bonus--that cater to the well-being of every team member.\nFast-paced environment where we have a laugh and don’t take ourselves too seriously.\nExcellent working relationships with our marketing leadership and counterparts. \n\n

 

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The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

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Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.

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​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act

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Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.

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Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.

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