DESCRIPTION
Amazon Ads is dedicated to driving measurable outcomes for brand advertisers and their agencies. Our ad solutions—including Sponsored Ads, display, audio advertising, video advertising, OOH and custom programs—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing, buying models and remarketing tools, these solutions help clients build brand awareness, increase product sales, and more.

Amazon Ads is in rapid and exciting growth. As part of it’s evolution, an integrated Amazon Ads program, Franchise and Fandom Experiences (FFE), was launched to maximize the power of fandom for cross-category businesses inclusive of Entertainment, Toys, Sports and Gaming. Founded in 2022, this program seeks to create connected customer journeys across multi-category offerings to deliver efficiencies for advertisers and activate new campaign windows to accelerate overall ad revenue for Amazon Ads. This is a fantastic opportunity for a strategic individual, with applied experience across entertainment and/or retail in a marketing, media, and/or sales capacity, to join the team to shape and drive Amazon Ad's integrated sales partnerships.

Displaying both program lead and consultative styles, candidates must be excellent communicators, experienced at operating with senior leadership at agencies and advertisers, and be able to earn trust with stakeholders across other Amazon teams. In addition, candidates should be comfortable with complex data sets and have the ability to invent and simplify for customers. Candidates will be self-motivated, happy to work autonomously and driven to innovate on new product and campaign opportunities in order to contribute to Amazon Ad's ambitious growth plans.

If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising group with a relentless focus on the customer, you’ve come to the right place.


Key job responsibilities
* Develop and execute cross-category franchise activation strategies: Identify annual tentpole and evergreen opportunities (entertainment, toys and sports); mobilize relevant account and product partner teams for development; build the strategic narrative for cross-franchise programs; participate in pitch presentation
* Evangelize existing and develop new scalable fandom audience and activation narratives inclusive of insights, sales collateral, targeting solutions and activation roadmaps
* Lead education and enablement of Franchise and Fandom strategic value, activation tools and insights at functions such as senior advertiser leadership meetings, agency education and Amazon team internal trainings
* Prospect, penetrate and create new relationships with clients at all levels within brand, marketing, media, creative and retail teams
* Innovate and partner with wider Amazon teams to develop ongoing desirable, transformative solutions across rate incentives, audience targeting solutions, product packaging, insights and product customizations
* Maintain and a “specialist” team across Account Executive, Account Management, Insights, Ad tech, and Creative disciplines to contribute to the ongoing activation and growth of FFE
* Collaboration with partner teams across Amazon Ads (e.g Account Management, Account Executives, Ad Tech, Amazon Insights, Amazon Retail, Devices, Brand Innovations Lab, Industry Marketing and Global Enterprise)
* Support TelENT management with organization wide projects on an as-needed basis
* This role currently requires a minimum of three days working from the assigned office a week and will require travel as needed.