**Job Description:** **This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered** _Applicants must be authorized to work in the United States on a full-time basis without the need for employer sponsorship now or in the future. AT&T will not hire any applicants for this role who require employer sponsorship now or in the future_ **Overall Purpose:** Review digital behavior patterns using metric tools to analyze and optimize business results and user experience. **Key Responsibilities:** + **Data Analysis and Reporting:** + Lead comprehensive digital analytics efforts to track and analyze website performance, user behavior, and conversion metrics. + Develop and maintain dashboards and regular reports to communicate insights and recommendations to stakeholders. + Utilize tools like Google Analytics, Adobe Analytics, and other relevant platforms to collect and interpret data. + Create and run fairly complex SQL statements using Snowflake to join datasets from separate databases. + Manage Snowflake tables and summary data. + **Strategy Development:** + Collaborate with cross-functional teams to develop and implement strategies to improve digital and non-digital performance and user experience across the customer journey. + Identify and define key performance indicators (KPIs) and benchmarks for digital success. + Provide actionable insights to inform marketing strategies, content development, and product improvements. + **Optimization and Testing:** + Analyze A/B and multivariate test results and recommend changes based on data-driven conclusions. + Monitor and evaluate the effectiveness of implemented changes and iterate as needed. + **Technical Implementation:** + Work closely with developers and engineering teams to ensure understanding of tagging schema. + **Team Leadership:** + Mentor junior analysts, providing guidance and support. + Foster a culture of continuous learning and data-driven decision-making within the team. + **Stakeholder Collaboration:** + Act as the primary point of contact for all digital analytics-related inquiries and projects. + Present findings and recommendations to senior leadership and other key stakeholders. + Collaborate with marketing, sales, and product teams to align digital analytics efforts with broader business goals. **Qualifications:** + **Education:** + Bachelor’s degree in Business, Marketing, Statistics, Computer Science, or a related field or a combination of experience and education. Master’s degree preferred. + **Experience:** + Minimum of 5-7 years of experience in digital analytics, digital marketing, or a related field. + Proven experience with analytics tools such as Google Analytics, Adobe Analytics, and other relevant platforms. + SQL intermediate experience. + Data integration in Tableau or PowerBI. + Proactive and anticipatory problem solver. + Excellent communication skills (written and verbal). **Skills:** + Proficiency in data analysis and visualization tools (e.g., Excel, Tableau, Power BI). + Excellent analytical and problem-solving skills with a keen attention to detail. + Strong communication and presentation skills, with the ability to convey complex data insights to non-technical audiences. + **Attributes:** + Highly motivated, self-starter with a passion for data and continuous improvement. + Ability to work effectively in a fast-paced, dynamic environment. + Strong leadership and team management skills. Our Principal Data Analysis earn between 128,400.00 - 192,600.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. **Joining our team comes with amazing perks and benefits:** + Medical/Dental/Vision coverage + 401(k) plan + Tuition reimbursement program + Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) + Paid Parental Leave + Paid Caregiver Leave + Additional sick leave beyond what state and local law require may be available but is unprotected + Adoption Reimbursement + Disability Benefits (short term and long term) + Life and Accidental Death Insurance + Supplemental benefit programs: critical illness/accident hospital indemnity/group legal + Employee Assistance Programs (EAP) + Extensive employee wellness programs + Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws. Ready to close the deal on a career with AT&T? Apply today. **Weekly Hours:** 40 **Time Type:** Regular **Location:** Atlanta, Georgia **Salary Range:** $128,400.00 - $215,800.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status