Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that transformed the way our customers live their lives and run their businesses. Together, we are building the future, one innovative product, service, and idea at a time.

Amazon Ads is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions—including retail media, display, video, DSP, measurement, and ad tech solutions—leverage Amazon’s innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. Amazon Ads continues to grow and diversify our products from our start in “Sponsored Ads” to our expanding video offerings across Prime Video ads, Twitch, Thursday Night Football, and the NBA.

We are seeking an experienced Principal, GTM Strategy & Ops to streamline the way we bring diverse and powerful products to market. In this highly visible role, you’ll collaborate with product, sales, product marketing, and training orgs to understand existing roles and processes, review customer comprehension metrics, identify top areas of opportunity and transform a data platform to create a single source of truth for GTM. You’ll define a vision for what great go-to-market (GTM) looks like, identifying gaps (e.g., orchestration, structure), moving a highly matrixed org towards a unified vision. Your plan will instill centrally defined GTM process, roles and responsibilities, definitions, and accountability . Your GTM strategy will delight a broad range of customers ranging from large Enterprise to SMBs domestically and abroad.

You’ll author documents to outline your strategy, drive adoption of your GTM approaches and templates, and partner with cross functional leaders to use your frameworks to present GTM plans for top solutions to the Head of Ads. The ideal candidate will have experience in advertising in a strategic capacity and will have held a similar role at a peer company.


Key job responsibilities
* Oversee GTM specific workstreams across Ads, uniting product, sales, product marketing, and training efforts in service of maximizing customer comprehension and product adoption.
* Help define a vision for what great GTM looks like, identifying gaps (e.g., orchestration, structure), and creating a plan to delight customers, moving a highly matrixed org towards a unified vision
* Codify and gain alignment on roles and responsibilities and GTM commitments across orgs and clarify areas of confusion.
* Understand advertiser needs and trade-offs and architect how the full breadth of Amazon Ads launches from marquee solutions to minor features come together as a simple and compelling experience for customers.
* Facilitate challenging conversations between orgs to align on the optimal internal and external GTM experience.
* Identify top areas of opportunity to simplify GTM efforts, diagnosing root causes, outlining and aligning with key stakeholders on a path to resolution, and creating and implementing inspection mechanisms.
* Continually refine and drive adoption of GTM templates and approaches and partner with cross functional leaders to use your frameworks to present GTM plans for top solutions to Ads leaders.
* Help define how GTM processes, templates, KPIs, and data will translate into automated tooling and reporting that enables scalable application across Ads worldwide.
* Define KPIs and establish mechanisms to inspect results; continually refine GTM practices across distinct product, sales, and marketing organizations, providing regular leadership progress updates.