**Job Description:** AT&T is on a mission to shape the future of connectivity and customer engagement like never before. As the digital landscape evolves, so do we—constantly exploring bold, new avenues to reach customers and drive growth. That’s why we’re forming a new, cutting-edge team dedicated to identifying emerging trends, unlocking untapped audience segments, and leveraging innovative influencer and partnership strategies to set AT&T apart from the competition. In a world where others are doubling down on celebrity collaborations, AT&T is taking it a step further—combining cultural relevance, forward-thinking partnerships, and data-driven insights to lead the market. If you’re ready to be part of this new initiative and make a lasting impact, join us as we redefine the future of engagement. **Role Overview:** We are looking for a strategic, innovative leader to help us discover and build the next wave of influencer and partnership strategies that drive AT&T’s growth. As the Principal Business Development, you will play a critical role in developing and executing high-impact strategies to reach emerging and untapped market segments. You will leverage the e^3 playbook (explore, experiment, evolve) to explore and discover influencers, creators, and brand partners who can help us reach and engage audiences in culturally relevant ways **Key Responsibilities:** **Influencer & Partnership Identification** + Lead the development of strategies to identify, evaluate, and prioritize the next wave of influencers and partners that align with future vision. + Assess the cultural relevance, engagement potential, and strategic value of influencers across various platforms to reach new demographics. + Collaborate with cross-functional teams to align partnership strategies with broader business objectives. **Explore & Unlock New Market Opportunities** + Conduct in-depth research and data analysis to pinpoint emerging consumer behaviors, digital platforms, and audience segments that align with AT&T’s strategic goals. + Design and implement strategies to reach and resonate with under-served and high-potential audiences, driving customer acquisition. + Serve as a thought leader, driving cross-functional collaboration and advocating for innovative approaches to partnership development. **Strategic Planning & Business Case Development** + Build comprehensive business cases to evaluate the ROI and strategic value of new partnership opportunities, ensuring alignment with AT&T’s growth objectives. + Utilize data-driven insights to develop financial models that assess the potential impact of influencer collaborations on market expansion and profitability. + Present high-impact strategic recommendations to leadership, supported by insights on cultural trends, market opportunities, and influencer potential. **Agile Project Management** + Apply the e^3 playbook to explore bold new ideas, experiment with emerging influencers, and evolve strategies based on real-time learning. + Continuously optimize influencer outreach strategies based on performance metrics, consumer feedback, and industry shifts. + Partner with internal stakeholders in product development and finance to align on strategic priorities and execute initiatives seamlessly. **Requirements:** + Bachelor’s degree in Product Management, Business, Marketing, or related field; MBA preferred. 7-10 years of experience in product management, product development, or related roles, particularly in telecommunications, digital marketing, or consumer technology. + Demonstrated experience leading the end-to-end product lifecycle with a focus on innovation and market differentiation. + Strong understanding of digital ecosystems, influencer marketing, and emerging technologies. + Proficiency in agile project management methodologies and experience managing cross-functional teams. **Supervisory:** No **Locations:** Dallas, TX **_Relocation assistance is not available._** **_Ready to work 5 days in the office per week_** Our Principal Product Management & Develop earn between 158,200.00 - 237,400.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. **Joining our team comes with amazing perks and benefits:** + Medical/Dental/Vision coverage + 401(k) plan + Tuition reimbursement program + Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) + Paid Parental Leave + Paid Caregiver Leave + Additional sick leave beyond what state and local law require may be available but is unprotected + Adoption Reimbursement + Disability Benefits (short term and long term) + Life and Accidental Death Insurance + Supplemental benefit programs: critical illness/accident hospital indemnity/group legal + Employee Assistance Programs (EAP) + Extensive employee wellness programs + Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone _Applicants must be authorized to work in the United States on a full-time basis without the need for employer sponsorship now or in the future. AT&T will not hire any applicants for this role who require employer sponsorship now or in the future_ A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, State, and local laws. Ready to close the deal on a career with AT&T? Apply today. **Weekly Hours:** 40 **Time Type:** Regular **Location:** Dallas, Texas **Salary Range:** $158,200.00 - $237,400.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status