**We are Generac, a leading energy technology company committed to powering a smarter world.** Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. **Major Responsibilities** + Global platform owner of product category + Oversee the annual and long-term strategic plans for the category by setting objectives, leveraging consumer insights, and allocating resources across the product portfolio + Establish best-in-class product solutions to market needs while ensuring adherence to global brand communication strategy/positioning + Establish the product strategy and obtain senior management approval for each product line. The product strategy becomes the guidelines for what products and positioning are acceptable for sales to sell into each our Generac’s sales channel + Manage overall product lifecycle, including phase in/out timing and product/platform rationalization decisions + Owner of multi-year strategic plan and execution + Develop a multi-year plan driving revenue and market share targets for product lines and categories. Includes establishment of cost targets to support pricing and margin needs + Technical depth and communications skills needed to gather use cases, voice of customer and persona’s that will translate into requirements the development team will execute against + Comprehension of market data and leading technical indicators to drive decisions or strategic proposals preparing the organization for technology leadership.  + Develop business cases for new product development programs + Maintains the competitive product database and uses this as an input to establish multi-year product development roadmaps + Establish strategy, vision, goals, and positioning for each product category to achieve annually including financial performance targets + Create product and programs to increase our value to end users + Create and maintain a communication and tracking mechanism with our sales team, both direct and rep to achieve our goals for new products + Work closely with sales to insure new product launches are successful and achieve the established business case objectives + Monitor industry trends that will impact product requirements + Interfacing with end users and participating in industry events in order to understand and develop opportunities for innovative solutions + Research customer product requirements, competitive offerings, and product gaps to determine market needs for new products + Define product requirements and translate customer needs into engineering specifications. + Experience gathering product requirements serving the international market for use and compliance + Interface with engineering to understand critical global intellectual property landscape as it relates to product categories + Development of differentiated product line positioning across multiple and overlapping product channels + Develop multi-year product development roadmaps for each product category **Minimum Job Requirements** **Education** + Bachelor’s Degree in Business, Marketing, Engineering or related field **Work Experience** + 8+ years of progressive in marketing, business or engineering **Preferred Job Requirements** **Education** + Master’s Degree in a related field **Work Experience** + International leadership experience + Prior experience managing hardware and software offerings + Experience with P&L management + Experience working in a technically-driven environment in the manufacturing sector **Knowledge / Skills / Abilities** + Knowledge of Complex Power Generation system architecture to include Switchgear control, Battery Energy Storage systems, Engine driven generators and renewable sources of power that are AC or DC coupled.  **Physical Demands** : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel. _“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”_ Our success is directly tied to our employees’ professional growth and personal well-being, combined with strong families and communities. As an inclusive workplace, our employees embrace diversity, celebrate differences, and treat others with equality and respect. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.