Principal Product Manager-Tech, Brand Ads
Amazon.com
Amazon Ads is seeking an entrepreneurial product leader to build next-generation video ads products to help brands reach their customers and grow their businesses. Our video ads deliver alongside content that customers love on Prime Video, Amazon Freevee, Twitch, Live Sports, Fire TV, and top third-party TV publishers. These full-screen, non-skippable video ads appear before, during, or after video content like shows, movies and live entertainment across connected TV, mobile, and desktop.
ABOUT THE ROLE
As a Principal Product Manager - Technical you will be responsible for defining the video ads product vision, strategy, roadmap and building new products for Amazon DSP across Amazon owned and operated (O&O) properties and top third-party TV publishers. Amazon culture has many unique ways of operating that help the company move fast and innovate while keeping the customer at the center of everything we do. In this role, you will have a high-level of comfort with ambiguity, a deeply analytical mindset with the ability to investigate complex challenges, and can effectively influence across organizations. You work backwards from the customer needs, dive deep into data to understand the issues, and drive product development and working to deliver those needs with cross-functional teams. You will have a desire to work on strategic initiatives where you are implementing solutions to real problems that require creativity and deep understanding of the problem space. You challenge yourself and others to constantly come up with better and often disruptive solutions. You know how to work cross-functionally to create alignment and deliver results. You will own the full product life cycle, from product strategy, prioritization and development to adoption and growth with product marketing, global sales, and account management teams.
Key job responsibilities
1. Own Amazon DSP video ads product vision, 3-year strategic plans, and 18-month roadmaps
2. Dive deep on Amazon DSP video advertiser needs both quantitatively and qualitatively
3. Define new Amazon DSP video ads products and programmatic capabilities by writing product documents (i.e., PRFAQ, PRD)
4. Lead strategic video ads product initiatives across multiple teams and influence stakeholders to prioritize roadmap features
5. Own video ads product development across multiple teams such as planning, forecasting, signals, identity, targeting, delivery, campaign, creative, supply, and measurement
6. Launch new Amazon DSP video ads products and drive go-to-market strategy in partnership with sales and marketing
7. Grow active advertiser adoption and average advertising spend for existing Amazon DSP video ads products
About the team
Amazon Ads is one of Amazon's fastest growing businesses. Amazon Ads provides programmatic ads through Amazon DSP, a demand-side platform that enables advertisers and their agencies to programmatically buy video, display, and audio ads inventory within Amazon O&O properties such as Prime Video, Live Sports, Fire TV, Twitch, Amazon Live, Amazon Music, Alexa, Amazon.com, top third-party publishers through Amazon Publisher Direct (APD) and third-party ad exchanges (3PX). The Brand Ads team within Amazon DSP is responsible for building new brand ads products and growing existing brand ads business to help brands reach more customers, raise brand awareness, increase brand consideration, and ultimately grow their brand on and off Amazon.
ABOUT THE ROLE
As a Principal Product Manager - Technical you will be responsible for defining the video ads product vision, strategy, roadmap and building new products for Amazon DSP across Amazon owned and operated (O&O) properties and top third-party TV publishers. Amazon culture has many unique ways of operating that help the company move fast and innovate while keeping the customer at the center of everything we do. In this role, you will have a high-level of comfort with ambiguity, a deeply analytical mindset with the ability to investigate complex challenges, and can effectively influence across organizations. You work backwards from the customer needs, dive deep into data to understand the issues, and drive product development and working to deliver those needs with cross-functional teams. You will have a desire to work on strategic initiatives where you are implementing solutions to real problems that require creativity and deep understanding of the problem space. You challenge yourself and others to constantly come up with better and often disruptive solutions. You know how to work cross-functionally to create alignment and deliver results. You will own the full product life cycle, from product strategy, prioritization and development to adoption and growth with product marketing, global sales, and account management teams.
Key job responsibilities
1. Own Amazon DSP video ads product vision, 3-year strategic plans, and 18-month roadmaps
2. Dive deep on Amazon DSP video advertiser needs both quantitatively and qualitatively
3. Define new Amazon DSP video ads products and programmatic capabilities by writing product documents (i.e., PRFAQ, PRD)
4. Lead strategic video ads product initiatives across multiple teams and influence stakeholders to prioritize roadmap features
5. Own video ads product development across multiple teams such as planning, forecasting, signals, identity, targeting, delivery, campaign, creative, supply, and measurement
6. Launch new Amazon DSP video ads products and drive go-to-market strategy in partnership with sales and marketing
7. Grow active advertiser adoption and average advertising spend for existing Amazon DSP video ads products
About the team
Amazon Ads is one of Amazon's fastest growing businesses. Amazon Ads provides programmatic ads through Amazon DSP, a demand-side platform that enables advertisers and their agencies to programmatically buy video, display, and audio ads inventory within Amazon O&O properties such as Prime Video, Live Sports, Fire TV, Twitch, Amazon Live, Amazon Music, Alexa, Amazon.com, top third-party publishers through Amazon Publisher Direct (APD) and third-party ad exchanges (3PX). The Brand Ads team within Amazon DSP is responsible for building new brand ads products and growing existing brand ads business to help brands reach more customers, raise brand awareness, increase brand consideration, and ultimately grow their brand on and off Amazon.
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