Position Purpose:

The Principal Software Engineer plays a vital role in collaborating with cross-functional teams to address complex challenges in the Marketing Technology space, focusing on integrating solutions for systems like Customer Data Platforms (CDPs) and email marketing technologies. You will be a key contributor to the product team, shaping software design, development, and the overall product lifecycle to create user-centric solutions.

This role involves close collaboration across engineering teams, often through pairing, and guiding technical questions to promote knowledge sharing. You’ll also work with third-party vendors and engage with the open-source community to stay ahead of industry trends.

Key responsibilities include developing reusable code, creating architectural diagrams, documenting products, and defining service-level objectives (SLOs). You’ll also contribute to product configuration, performance tuning, testing, and production monitoring.

With expertise in modern software design, you'll mentor junior engineers, helping them grow their technical skills. Your experience in integrating CDPs and email marketing technologies will drive innovation and solve the organization’s most complex challenges, ensuring the long-term success of the product.

Key Responsibilities:

70% Delivery & Execution:

Collaborates with cross-functional teams (UX, engineering, product management) to design and deliver scalable, secure, and reliable solutions for Marketing Technology systems, with a focus on Customer Data Platforms (CDPs), email marketing technologies, and journey orchestration.Ensures software solutions meet quality assurance and change control standards, including compliance with best practices for performance, scalability, and security, particularly in the context of marketing data.Develops automation scripts for infrastructure, monitoring, and testing to improve operational efficiency and ensure seamless deployment in high-volume marketing environments.Implements destructive testing techniques to validate the resilience and fault tolerance of marketing technology systems, ensuring robust performance under load.Designs and builds monitoring dashboards, alerting systems, and logging frameworks to proactively detect, address, and resolve performance issues in production marketing systems.Contributes to the development of enterprise-wide tools that drive automation and empower engineering teams, focusing on marketing platforms and customer data management.Identifies opportunities for product enhancements that improve user experience, including optimizations for personalization, journey orchestration, and data integration.Detects and addresses unsecured code areas within marketing systems, ensuring data security and compliance with industry standards.Develops reusable code libraries and foundational architecture for marketing systems, optimizing for performance, scalability, and long-term maintainability.Creates architecture diagrams and technical documentation, supporting security reviews and aligning stakeholders on system design and functionality.Defines and tracks Service Level Objectives (SLOs) for marketing products and systems, ensuring their reliability in production and guiding backlog prioritization.

20% Support & Enablement:

Provides technical support to product and support teams, responding to queries and offering guidance on MarTech systems, customer data flows, and best practices.Monitors key tools and actively fosters collaboration across product teams, promoting alignment on marketing data strategy, integration, and journey optimization.Supports production systems by ensuring uptime, assisting in issue resolution, and addressing performance bottlenecks across marketing platforms.Continuously monitors production SLOs to ensure systems meet reliability and performance expectations, particularly for high-traffic marketing applications.Partners with external vendors and the open-source community to integrate new features and contribute to industry-wide advancements in MarTech.Collaborates with other product teams to define API specifications for shared marketing data, ensuring interoperability across platforms.Reviews and analyzes performance and capacity for all production systems, including infrastructure, data pipelines, and message processing components.Leads the triage of high-priority issues and outages, ensuring rapid resolution of production incidents impacting customer data, email campaigns, and personalization systems.

10% Learning:

Leads and participates in learning activities around modern software design, with a focus on best practices in MarTech solutions, customer data platforms, and marketing automation technologies.Stay informed on emerging technologies and trends in marketing data and email marketing, bringing new ideas and innovations to the team.Attends industry conferences and training to learn how new tools, frameworks, and methodologies can improve the organization’s MarTech stack and overall product offering.Shares knowledge and expertise with junior engineers, mentoring them in technical areas such as identity resolution, cloud infrastructure, and automated testing in a marketing context.

Direct Manager/Direct Reports:

Typically reports to the Distinguished Engineer or Sr. Principal Engineer

Travel Requirements:

Typically requires overnight travel less than 10% of the time.

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.

Working Conditions:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

Must be eighteen years of age or older.Must be legally permitted to work in the United States.Mastery of an object-oriented programming language (preferably Java)Must be legally permitted to work in the United States

Preferred Qualifications:

7-10 years of experience in software development, with a strong focus on MarTech platforms and data-driven solutions.

Extensive experience working with Customer Data Platforms (CDPs) to manage, unify, and leverage customer data for personalized marketing campaigns.Strong expertise in journey orchestration and content orchestration to deliver seamless, personalized customer experiences across channels.Hands-on experience implementing and optimizing growth loops, utilizing marketing data to drive customer acquisition, retention, and overall growth.Solid understanding of marketing data strategies, with a focus on analyzing and acting on customer behavior to refine marketing strategies.Expertise in email marketing technologies, including the use of automation, segmentation, and optimization to enhance email campaigns and customer engagement.Experience designing systems with a focus on scale and optimization, ensuring marketing platforms handle high volumes of customer data and traffic efficiently.Strong knowledge of identity resolution techniques, ensuring accurate and unified customer profiles across various touchpoints.Proficiency in data architecture, with hands-on experience designing scalable and secure systems to manage large volumes of marketing data across multiple platforms.Advanced proficiency in Java, with experience building scalable, high-performance solutions for marketing technology environments.Extensive experience working with Google Cloud Platform (GCP), leveraging cloud infrastructure and services to optimize marketing data workflows and platform performance.Expertise in creating and managing data flows within complex systems, focusing on the integration of marketing technologies and ensuring consistent data quality and accessibility.Deep understanding of RESTful web services for integrating marketing technologies and third-party platforms seamlessly.Strong foundation in CI/CD processes for delivering reliable, data-driven marketing solutions.Experience with NoSQL databases and SQL query optimization for effectively managing large marketing data sets.Proficient in identity resolution and ensuring the unification of customer profiles across various channels to enable personalized marketing campaigns.Knowledge of best data privacy and compliance practices, particularly within marketing platforms and customer data management.Familiarity with 12-factor methodology and applying best practices to ensure scalable, maintainable applications in marketing technology environments.

Minimum Education:

The knowledge, skills, and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

No additional education

Minimum Years of Work Experience:

7-10 years

Preferred Years of Work Experience:

No additional years of experience

Minimum Leadership Experience:

None

Preferred Leadership Experience:

None

Certifications:

None

Competencies:

Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasmBusiness Insight: Applying knowledge of business and the marketplace to advance the organization's goalsCollaborates: Building partnerships and working collaboratively with others to meet shared objectivesCommunicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiencesCultivates Innovation: Creating new and better ways for the organization to be successfulDrives Results: Consistently achieving results, even under tough circumstancesGlobal Perspective: Taking a broad view when approaching issues; using a global lensInterpersonal Savvy: Relating openly and comfortably with diverse groups of peopleManages Ambiguity: Operating effectively, even when things are not certain or the way forward is not clearManages Complexity: Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problemsNimble Learning: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodderOptimizes Work Processes: Knowing the most effective and efficient processes to get things done, with a focus on continuous improvementSelf-Development: Actively seeking new ways to grow and be challenged using both formal and informal development channelsSituational Adaptability: Adapting approach and demeanor in real time to match the shifting demands of different situations