Description Are you interested in shaping the future of entertainment? Do you want to define the next generation of how and what Amazon customers are watching? Prime Video is changing the way people watch movies and TV. From one service, we’re delivering versatile ways to watch hundreds of thousands of movies, TV series, and live events on the web, mobile, and TV. Our service is available in more than 200 territories globally, and we’re just getting started. The Prime Video UX Design Studio is seeking a highly skilled, customer-obsessed Principal UX Designer to focus on our living room app experience. You'll be the expert in what is possible across the wide variety of supported systems like smart TVs, game consoles, streaming devices and know how to get the best CX out of our 10” / TV experience. You'll demonstrate breadth by helping upskill the entire studio on designing for living room while ensuring that all features raise the bar on our living room platforms. You'll demonstrate depth by owning living room specific features like multi-device sign on, custom on-screen keyboards, and in-app screensaver. This role is for a hands-on leader who establishes a vision and strategy, scales their impact by empowering other designers on the team and is a key contributor to design artifacts. You will develop strong relationships with fellow Design Leaders and partner closely with Product and Engineering counterparts throughout the product development process to launch bar-raising experiences for customers around the world. As a creative lead, you have a passion for solving the problems of our customer, always putting their needs first. The right candidate leads by doing and has a passion for solving problems at massive scale. You excel through innovation, creativity, and attention to detail. You are a proven strategic thinker and collaborator who flourishes in a large organization. You sincerely believe that design is more than how something looks, but also how it feels and functions. You enjoy great design debates and thrive on iterating based on customer feedback. Key job responsibilities - Be a strong design advocate across the entire Prime Video team and a bar raiser for quality of work. - Work across design verticals to standardize and educate others on design systems and visual languages. - Analyze customer problems and design delightful solutions that meet measurable business goals. - Work closely with product teams to develop use cases and high-level requirements. - Quickly, yet thoroughly, create process flows, wireframes, and visual design mockups as needed to effectively conceptualize and communicate detailed interaction behaviors. - Create user-centered designs by considering market analysis, customer feedback, site metrics, and usability findings. - Develop and maintain detailed user-interface specifications. - Present design work to the user experience team, product team, and project stakeholders for review and feedback. - Partner with development teams to build experiences: provide appropriate design specifications, create assets, and review finished interfaces. Basic Qualifications 10+ years of UX Design experience. Experience with best practices for User Interface Design, Information Architecture, and Interaction Design. Experience in life cycle design projects from design strategy through execution. Preferred Qualifications 12+ years experience in UX Design. Experience providing and effectively communicating strategic and tactical recommendations based on data. Experience working with distributed teams, across multiple time zones. Master’s degree in design, human-computer interaction (HCI), or equivalent. Experience working with entertainment and technology development companies. Experience designing for accessibility and inclusivity. Experience building CX for living room platforms experiences such as smart TVs, game consoles, or streaming devices. Have an available online portfolio. Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy\_page) to know more about how we collect, use and transfer the personal data of our candidates. Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. 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