Description Are you interested in shaping the future of entertainment? Prime Video is re-inventing how customers connect with their favorite content by combining high-quality live-streaming, immersive interactive features, and exclusive access to some of the world's most loved sports, movies, and TV series. All from a single service available on the web, mobile, and TV in 240+ countries and territories around the world. The Prime Video Experience Design Studio is seeking a highly skilled, customer-obsessed Principal UX Designer to drive design direction for end-to-end experiences for our customers worldwide. In this fast-paced, collaborative environment, you’ll work on all aspects of design including information architecture, UI, interaction design, and an emphasis on visual design. Helping to up-level the aesthetic and overall craft of our discovery and playback surfaces. This role is for a hands-on UX Design leader who establishes a vision and strategy, scales their impact by empowering other designers on the team, and is a key contributor to design artifacts. You will develop strong relationships with fellow Design Leaders and partner closely with Product and Engineering counterparts throughout the product development process to launch bar-raising experiences for customers around the world. As a creative lead, you have a passion for solving the problems of our customer, always putting their needs first. The right candidate leads by doing and has a passion for solving problems at massive scale. You excel through innovation, creativity, and attention to detail. You are a proven strategic thinker and collaborator who flourishes in a large organization. You sincerely believe that design is more than how something looks, but also how it feels and functions. You enjoy great design debates and thrive on iterating based on customer feedback. Come build the future of entertainment with us. Key job responsibilities • Be a strong design advocate across the entire Prime Video team and a bar raiser for quality of work. • Defining, leading and delivering on the Visual Design strategy and vision within large complex engagements. • Building strong partnerships and advocating for User-centered design and Visual Design across the organization. • Work across design verticals to standardize and educate others on design systems and visual languages. • Analyze customer problems and design delightful solutions that meet measurable business goals. • Work closely with product teams to develop use cases and high-level requirements. • Quickly, yet thoroughly, create process flows, wireframes, and visual design mockups as needed to effectively conceptualize and communicate detailed interaction behaviors. • Create user-centered designs by considering market analysis, customer feedback, site metrics, and usability findings. • Develop and maintain detailed user-interface specifications. • Present design work to the user experience team, product team, and project stakeholders for review and feedback. • Partner with development teams to build experiences: provide appropriate design specifications, create assets, and review finished interfaces. Basic Qualifications • 10+ years of professional design experience • An available online portfolio • Experience designing interfaces for web, mobile, and living room devices. • Experience owning end to end product design for large-scale products. • Strong skills in both working with and presenting to executive leaders. • Proficiency working with Figma Preferred Qualifications • 12+ years of professional design experience. • Experience defining and executing user research methods appropriate to the questions at hand, including but not limited to field research, surveys, lab studies, remote testing, and A-B tests. • Skill in developing rapid UI prototypes. • Expert working with Figma • Experience working with distributed teams, across multiple time zones. • Master’s degree in design, human-computer interaction (HCI), or equivalent. • Experience working with entertainment and technology development companies. • Experience designing for accessibility and inclusivity. Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $147,600/year in our lowest geographic market up to $244,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.