**Job Description:** Cricket Wireless is looking for a Principal UX Researcher to lead our Conversion Rate Optimization, A/B Testing, and Personalization program. This role focuses on creating, executing, and analyzing A/B tests to optimize user experiences across our website, with a keen eye on improving conversion rates, for both sales and self-service. This is a high visibility, hands-on role with the opportunity to autonomously develop a testing backlog, manage the execution and management of tests, and present findings to stakeholders. **Position Responsibilities:** + Lead Digital Optimization across the Cricket Wireless portfolio. + Develop and execute strategies that drive conversion rate optimization. + Expand the organization’s A/B testing capability to empower a more data driven approach by owning the hypothesis-to-recommendation. + Conduct data analysis and user research to identify areas for improvement and optimization. + Collaborate with strategy, product, UX, and engineering to develop and execute product experience A/B and Multivariate tests across our web and app properties. + Collaborate with marketing to develop and execute copy, color, creative level tests across our properties to ensure we are putting the right offer in front of the right segment of users. **Education:** Preferred Bachelor of Science degree in Human Computer Interaction, Interactive Media, or Human Factors Engineering or equivalent experience. Graduate degree is a plus. **Experience:** Senior-level, real- world experience in design (8-10 years) with working knowledge of managing projects independently. **Training and Skills:** + Senior-level, real- world experience in CRO and/or UX/UI improvement (8-10 years). + Proven experience with A/B, Multivariate and/or Painted Door type testing formats. + Design and implementation of A/B tests using Adobe Test & Target. + Proficient in HTML, CSS, and a basic understanding of JavaScript. + Work with paid marketing teams to identify and prioritize opportunities to improve conversion rates of landing pages + Development and management of a robust testing backlog, prioritizing CRO tests for both website and apps. + Strong analytical skills and a data-driven approach to decision making. + Excellent communication skills with the ability to tell compelling stories leveraging data. + Strong understanding of user experience design principles and best practices **Supervisory:** No Our Principal UX Researcher earn between $141,300 - $211,900 of TSR. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training. Joining our team comes with amazing perks and benefits: Medical/Dental/Vision coverage 401(k) plan Tuition reimbursement program Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays) Paid Parental Leave Paid Caregiver Leave Additional sick leave beyond what state and local law require may be available but is unprotected. Adoption Reimbursement Disability Benefits (short term and long term) Life and Accidental Death Insurance Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP) Extensive employee wellness programs Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone A career with us, a global leader in communications and technology, comes with big rewards. As part of our team, you’ll lead transformation surrounded by trailblazing industry leaders like you. You’ll be empowered to go above and beyond – making a difference through company-sponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where you’re at in your career trajectory, you’ll be rewarded by the impact that comes with making a difference in the lives of millions. With AT&T, you’ll be a part of something greater, do incredible things and be rewarded with a chance to change the world. Ready to join the team? Apply today! \#LI-Onsite **Weekly Hours:** 40 **Time Type:** Regular **Location:** Atlanta, Georgia **Salary Range:** $141,300.00 - $211,900.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status