Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, Twitter, and Instagram.

 

Private Wealth Solutions was established to answer the growing demand for Blackstone products from high-net worth investors. Partnering with many of the world’s largest private banks and wealth management firms as well as family offices, Blackstone’s Private Wealth Solutions team packages and delivers the full breadth of Blackstone’s alternative product capability to these firms and their clients and provides ongoing product and advisor support, as well as education and training around alternatives. 

Job Title: PWS Marketing – Content Strategist – Vice President

Job Description:

Blackstone is seeking a creative and motivated marketing professional to develop and execute content strategies that resonate with the Japanese audience and drive engagement in line with our marketing objectives. The ideal candidate is an expert in storytelling, with an editorial mindset and extensive experience in producing high-quality and engaging content, with a finger on the pulse when it comes to relevant and timely content topics that resonate with the advisor and end investor audience.

This role will partner closely with colleagues in Firm Marketing, Product and Content Marketing, Digital Marketing and Sales Coverage teams to create, localize (trans-create) and execute content initiatives that aligns with campaigns and product launches. This role represents an opportunity for a talented, ambitious individual to help drive PWS’ mission of delivering innovative private market solutions, with exceptional service, to wealth managers and their clients.

Key responsibilities include, but are not limited to:

Create, implement and oversee a comprehensive content marketing strategy including end-to-end project management of content programs, from ideation through to execution, production and distribution tailored for the Japanese market.

Partner closely with content team, external agencies and freelancers to produce and/ localize high-quality, engaging content across a broad range of mediums, including but not limited to articles, video scripts, advertisement copy and social media posts.

Adapt global content to suit local cultural nuances, ensuring it meets the preferences and behaviors of the Japanese audience while maintaining brand voice and message integrity.

Manage the content calendar to ensure a consistent flow of relevant content.

Work with cross-functional teams, including product marketing, sales and design to ensure content aligns with product launches and campaigns.

Optimize content for search engines to improve organic traffic and visibility in Japan.

Analyze content performance using analytics tools and adjust strategies based on insights.

Stay updated on industry trends, consumer behavior and competitive landscape in Japan.

Identify opportunities for innovative content marketing tactics and campaigns.

Qualifications:

Blackstone seeks to hire individuals who work well in a team-driven working group, are highly motivated, intelligent, have sound judgment and have demonstrated excellence in prior endeavors.

Bachelor’s degree in Marketing, Communications or a related field.

5+ years’ experience writing and editing investment content for both B2B and B2C environments in the Japanese market.

Detail-orientated individual who possesses exceptional writing, grammar, editing and proofreading skills; able to work independently.

Excellent writing and editing skills in both Japanese and English.

Strong understanding of SEO best practices and digital marketing tools.

Familiarity with social media platforms and content management systems.

Comfortable working with a cross-functional team in a fast-paced environment, and manage comprehensive approval processes and able to prioritize projects and meet deadlines within specific time constraints.

The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position.  Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.

Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training.  All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.

If you need a reasonable accommodation to complete your application, please contact Human Resources at 212-583-5000 (US), +44 (0)20 7451 4000 (EMEA) or +852 3656 8600 (APAC).

Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following:

Attending client meetings where you are discussing Blackstone products and/or and client questions;

Marketing Blackstone funds to new or existing clients;

Supervising or training securities licensed employees;

Structuring or creating Blackstone funds/products; and

Advising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials.

Note: The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case-by-case basis.  Please speak with your Blackstone Recruiting contact with any questions.

To submit your application please complete the form below. Fields marked with a red asterisk * must be completed to be considered for employment (although some can be answered "prefer not to say"). Failure to provide this information may compromise the follow-up of your application. When you have finished click Submit at the bottom of this form.