Kforce has a client in Orlando, FL that is seeking a Product Analyst/BA that primarily analyzes the SMS functionality within a system, identifying pain points and opportunities for improvement within that specific communication channel, while a Product Analyst looks at the overall product performance across multiple touch points, including SMS if applicable. Responsibilities: * Defining SMS campaign parameters, optimizing message delivery, and analyzing user engagement with SMS, whereas a Product Analyst would consider broader metrics like customer acquisition, retention, and overall product satisfaction * Gathering requirements for SMS messaging features from stakeholders * Analyzing SMS campaign performance data to identify areas for improvement * Designing and documenting SMS workflows and processes * Identifying and resolving issues related to SMS delivery and functionality * Collaborating with development teams to implement SMS feature enhancements Product Analyst Job Responsibilities: * Conducting market research to understand customer needs and market trends * Analyzing user data from multiple sources to identify patterns and insights * Monitoring key product metrics and performance indicators * Developing product roadmaps and prioritizing features based on data analysis * Presenting data-driven insights to stakeholders to inform product strategy