Accountability: High-quality design:
Create creative, innovative, and high-quality design solutions to create a world-class customer experience across the projects in the company Give a significant contribution to the design of the project, while providing thought leadership to the overall team and business Take ownership in applying design thinking and best practice standards in developing design options and narrowing down the final solution Leverage insight and data, such as market analysis, customer feedback, and user research analytics to ensure that products/services/solutions are truly designed around the customer and deliver improved experience; surface and share insights to the broader team Design scenarios, mock-ups, and prototypes as necessary for each stage of the project, continuously iterating to achieve the optimal output Align the design to the design standards and brand guidelines to ensure consistent experience for the customer across the company ecosystem Accountability: Building capabilities:
Coach and mentor designers in the project team and design team as a whole Foster a team environment in which designers feel engaged and motivated Continuously build your expertise by, for example, actively seeking and incorporating feedback, and following external trends and best practices Contribute the knowledge building of the entire team by actively sharing insights and success stories; and providing feedback and ideas across different design projects.