Site Name: Durham Blackwell Street Posted Date: Dec 6 2024 Company Overview ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV Healthcare is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on for the prevention and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in prevention, treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV Healthcare has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those at-risk or affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV Healthcare isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV Healthcare, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities. Manager, Brand Strategy - Position Overview We are seeking a Brand Strategy Manager for CABENUVA that can bring a healthy mix of brand building and consultative experiences to help take an established HIV treatment brand to the next level. At the core of this Manager role is an ability to find innovative ways to problem solve to help take the brand forward amid a complex competitive and healthcare landscape. Healthcare/pharmaceutical industry experiences are a must but the right Brand Strategy Manager will also be able to draw upon a diverse range of experiences outside of healthcare/pharma. This role will be point on a number of initiatives that will require a beautiful blend of “right brain” (creative problem-solving) and “left brain” (data synthesis). This role will be part of a high performing team and will report to the Director of Brand Strategy for CABENUVA. This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following… Be an instrumental partner in helping strategically take an already wildly successful brand to the next level by way of an exciting, end-to-end brand evolution: Partner with the Director of Brand Strategy ensure impactful, cross-functional pull-through of the new brand strategy. Champion and be a guardian of the voice our customer (insight). Synthesize “upstream” and “downstream” information into potential actionable ways to strategically bolster the brand. Lead an innovative, insights-driven, competitive HCP segment-specific content strategy, assisting cross-functional peers in bringing the content to life through our HCP field force and additional surround sounds where and how our HCP customers prefer. Lead strategic pull through with our Digital team, media partners, and DTC team. Assist in the development of professional creative concepts, strategies, and message development. Lead the optimization and share-out to leadership of our monthly brand health “dashboard”. Lead annual brand business planning. Liaise with the Access team, Portfolio team, and Global Brand partners. Partner with Strategic leads at the brand’s creative agency. ~20% Travel Must be in Durham office minimum 2-3 days a week Why you? Basic Qualifications: We are looking for professionals with these required skills to achieve our goals: Bachelor’s degree Minimum of 7+ years’ experience in some or all of the following: marketing, strategic brand consulting, market research, business intelligence. Experience in preparation and delivery of executive-level presentations. Experience working with creative agencies of record (AOR) Preferred Qualifications: If you have the following characteristics, it would be a plus: MBA Experience with pharmaceutical marketing and copy approval process Strong business analytics skills Experience and deep understanding of behavioral economics Strong communication (written and oral) skills Ability to successfully navigate multiple stakeholder environments Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee. Why Us? At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV. We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK. Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind. If you require an accommodation or other assistance to apply for a job at ViiV, please contact the ViiV Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US). ViiV is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. Important notice to Employment businesses/ Agencies ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site. Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV's compliance to all federal and state US Transparency requirements. For more information, please visit ViiV's Transparency Reporting For the Record site.