主要职责
Market strategy
市场策略
Listen to customer feedback, capture market changes and new market opportunities, collect information for marketing strategy development and summarize to marketing manager倾听客户反馈，捕捉市场发展变化和新的市场机会，收集用于制定市场策略的信息并汇总给市场经理
Support the market research project, report to the marketing manager about the situation of competing products and the market strategies of competitors timely, and put forward reasonable suggestions充分支持市场调研项目，及时向市场经理反映竞品的情况及竞争对手的市场策略，提出合理化建议
Collect data which from historical sales and market research, analysis potentiality of market rough汇总历史销售数据和市场调研数据，对市场潜力进行粗略分析
Assist in the development and implementation of the company's product strategy and market plan, and feedback various problems encountered in the implementation process timely协助制定、执行公司的产品策略和市场计划，及时反馈执行过程中遇到的各种问题
Based on the understanding of the responsible product line or regional market, provide professional market advice on the optimization of product portfolio and key selling points of products, assist the sales team to develop regional sales strategies and implement with sales team基于对所负责产品线或区域市场的理解，对产品组合的优化及产品关键卖点提供专业的市场建议，协助销售团队制定区域性销售策略，以及为销售团队提供产品支持
Key account and KOL maintenance, develop potential sales and scientific collobration opportunities专家及大客户日常维护及管理，发掘潜在销售及科研合作机会
Product management
产品管理
Support the introduction plan of new products and the establishment of new prices; assist regional sales and government relations to set new prices in each province; implement new product positioning, pricing and listing promotion plans支持新产品的上市引进计划和新物价的建立，协助区域销售和政府关系在各省制定新的物价，落实新产品定位、定价及上市推广计划
Plan and organize new product training meet the needs of the company's market strategy development, support the Sales teamto provide product technical guidance and professional education to distributors and clinicians依据公司市场战略发展的需要，规划并组织新产品培训，支持销售团队对经销商及临床医生进行产品技术指导及专业培训
Develop product sales tools, collect VOC and market competition information to update sales tools regularly开发产品销售工具，随时根据客户需求和市场竞争状况对销售工具的内容进行更新完善
Collect suggestions and expectations from the regional sales team on marketing from time to time and obtain approval and support from the sales team on the established marketing plan随时收集区域销售团队对市场推广的建议和期望并就已确定的市场推广计划取得销售团队的认可和支持
Academic influence
学术影响力
Responsible for organizing professional forums and seminars to promote the clinical application of products, establish and maintain smooth communication with relevant experts, including organizing a small range of expert salons and preparing expert PPT content负责组织专业论坛及研讨会以推广产品的临床应用，建立并维护与相关专家的顺畅沟通，包括组织小范围专家沙龙以及编写专家 PPT 内容
Plan and execute online and offline marketing activities for the product line and region就所负责的产品线及区域，对线上及线下的市场活动进行计划和执行
Participate in research projects of BU and academic exchange activities as required按照需要参与 BU 科研项目及学术交流活动 Provide support for front line sales and operations为一线销售和运营提供支持
Plan and support for regional marketing activities, cooperate with sales team to hold regular department meetings and other relevant marketing activities区域性市场活动的具体计划和支持，配合销售团队定期举行科室会议等相关市场推广活动
Support special business projects, especially marketing support for business clients outside public hospitals支持特定商业项目，尤其是针对公立医院以外的商业客户的市场支持
Strategic planning and implementation
战略规划和实施
Collect market information which required by business strategy of BU and new business model which provided for management decision根据需要为 BU 商业策略及新的商业模式收集市场信息以供管理层决策
Cost management
费用管理
Manage and control the expenses of product line and regional marketing所负责产品线及区域市场费用的管理和控制
Internal resource management
公司内部资源管理
Communicate and cooperate with colleagues in overseas markets与海外市场同事进行沟通及合作
QUALIFICATIONS Independent analysis capability and could put forward creative marketing plan to accelerate the growth of present business具有独立分析能力，能够提出建设性的意见和计划，以加速销售增长
Strong business sense and professional knowledge in portfolio management优秀的商业敏感度并具备产品组合管理的专业知识
Ability to understand and articulate complex scientific literature and how to use extensive and complex clinical data for product promotion有能力了解和分析复杂的科学文献和使用广泛的临床数据帮助产品的推广
Branding and project management knowledge具备品牌及项目管理知识
Strong savvy and eager to learn new technology有较强的悟性，乐于学习新技术
Strong attention to details, and to provide meticulous work result注重细节，提供细致的工作结果
Good multiple project management skills and work well under high pressure良好的多个项目管理能力，能在高压力下工作
Strong communication skills: verbal/promotional & technical copy writing较强的沟通能力:口头/推广及技术文案写作
Passion on work and result-driven工作热情，结果导向
Familiarity with web-based and electronic communication a plus熟悉网络和电子沟通优先
Skillful in Excel & PPT. Familiarity with spreadsheet applications and graphic applications a plus熟练使用 Excel 和 PPT, 熟悉电子表格和图形应用优先
Fluent in Mandarin and English普通话和英语流利
EDUCATION Bachelor or above of Medical Science or engineering
医学或工程学士及以上
EXPERIENCE Minimum 5 years sales and marketing experience in medical device relevant industry 5 年以上医疗器械相关行业销售和市场工作经验 Clinical marketing experience in IVD/ surgical/ X-ray modality products is a must必须具备影像临床产品的市场工作经验
Familiar with mammography product and technology preferred熟悉乳腺机相关技术和产品优先