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General Description:
Key position responsible for Bancorp product sales growth and continued development and enhancement of Fifth Third's commercial digital experience. Responsible for product financial management inclusive of revenue forecasting, margin analysis and pricing strategy. Continued management and support of existing products, new product development, in-depth knowledge of products, and support of sales initiatives through product training and joint customer calls. Development of customer education and customer focus programs for new and existing product initiatives. Perform role of liaison between several areas of the bank, including Sales, Operations, Engineering, Legal, Audit, and Risk. Identification of risk associated with product lines and contribution to process development and management to minimize risk. Support of delivery by contributing to the definition of quality control standards and work process procedures. Works under minimal supervision. Rarely requires feedback or guidance on Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues, and ensures that actions and behaviors drive a positive customer experience. While operating within the Bank's risk appetite, achieves results by consistently identifying, assessing, managing, monitoring, and reporting risks of all types.
Essential Duties and Responsibilities
• Drive Bancorp sales for product(s) within the commercial product line.
• Cross-trained in all functions within group.
• Increase Bancorp product sales and revenue growth year over year.
• From time to time participate in customer/prospect calls.
• Perform business forecasting and modeling.
• Become a subject matter expert (SME) for all products within the supported digital experience.
• Track sales and revenue growth.
• Product development and enhancement.
• Develop strategy plan and product plan to meet revenue and market share goals.
• Identify and prioritize product development opportunities.
• Deploy products to market w/in time frame and budget established.
• Provide product/sales consultative role on projects.
• Product introduction to market.
• Vendor selection and relations, including contract negotiations (business partners DP & Ops).
• Market research and analysis.
• Maintain and enhance knowledge, current and evolving concepts, practices, processes, laws/regulations, and technologies in financial management.
• Conduct market segment studies to understand and analyze competition in all appropriate markets and perform market forecasting.
• Form in-depth personas for target user groups.
• Target user group interviews and survey design.
• Attend user and vendor conferences.
• Product announcements and communication to prospects / existing customers
• Sales Forums and Roundtable Discussions.
• Development and distribution of sales tools, product agreements, quality surveys.
• Set market delivery expectation of quality and timeliness factors. Establish agreed upon quality indicators with Operations for product delivery.
• Monitor product performance against established quality factors.
• Follow-up on progress of resolution for quality service issues
MINIMUM KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:
• Undergraduate degree required, preferred study in computer science, product design, business, or finance.
• Advanced degree preferred, particularly with a focus in business administration, product design, or related field.
• 7-10 years' experience in commercial product development, engineering, product design, sales, or operations focused role.
• 7-10 years' experience in product management, delivery of products to market and profitability management.
• Knowledge/experience with UX best practices and creating best-in-class digital experiences.
• Knowledge/experience with portal features, information architecture and content strategy, as well as usability tenets to define product KPIs / KRIs.
• Collaboration and relationship management skills required.
• Able to prioritize concurrent tasks or initiatives and possesses strong time management skills.
• Extensive experience/ability to influence and negotiate with individuals outside span of control.
• Excellent interpersonal, written, and verbal skills as individual interfaces with all levels of management.
• Strong analytical and strategic skills.
Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.