Carlisle Weatherproofing Technologies (CWT) is a leading supplier of building envelope solutions that effectively drive energy efficiency and sustainability in commercial and residential applications. We are looking for a Product Manager - Rolled Goods, located remotely.

 

Job Summary:

Sets and implements the underlayment product strategy in accordance with the overall strategy of Carlisle Weatherproofing Technologies. Owns product lines and drives go-to-market strategy, ensuring the value proposition remains credible and differentiated. Drives profitable growth by creating programs that drive differential (vs. competition) value for the customer. Helps educate/train sales team on new and existing product value propositions. Builds and communicates long-term product roadmaps. Responsible for the product planning and execution throughout the product life cycle. Gathers & prioritizes product and customer requirements, defining the product vision, and working closely with sales, R&D, technical services, operations, marketing, and support to ensure revenue growth and customer satisfaction goals are met. The Product Manager’s job also includes ensuring the product supports the company’s overall strategy and goals as well as gaining knowledge and experience on the assigned products and systems.

 

Duties and Responsibilities:

Establish and direct the overall strategy and roadmap for new and existing products Champion for product ideation, incubation, development, testing, production, rollout and performance analysis for new products Lead the Stage Gate process for roofing products; actively manage Henry’s New Product Development Process Responsible for productivity, profitability, customer acceptance and lifecycle management of existing products Oversee the product testing process with R&D, Product Stewardship and third parties for compliance and regulatory Partner with key stakeholders in sales, marketing, operations, finance and customer service to ensure superior performance and growth for the entire product portfolio Conduct market research and compile information for trend analysis in the assigned products and systems Gather intelligence on competitive product, pricing and promotion and compile analysis in the assigned products and systems; be an expert with respect to the competition Make strategic recommendations regarding product assortment that will address tactical issues Establish product strategies to ensure product placement through all channels of distribution; set pricing to meet revenue and profitability goals SKU management: generate recommendations for new product additions and product deletions Create new product positioning and establish recommended price points Understand needs and execute sales tools and collaterals with the Marketing Communications team for both internal and external customers Own the development and implementation of a go-to-market plan for the product line Ability to travel as needed (Primarily within North America, 20%-33%) Perform other duties as assigned

Education and/or Experience:

BS in Marketing, Business or related field – MBA is a plus Minimum of 10+ years successful sales and product marketing experience preferably in the building products or construction industry

 

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