Product Marketeer Energy & Energy Transition
About US (GEMS):
ENGIE Global Energy Management & Sales (GEMS) provides energy supply solutions and risk management services to support its clients through their decarbonization journey, while optimizing ENGIE’s assets and contributing to value creation.
ENGIE is a global reference in low-carbon energy and services with a leading energy management business, piloted by its entity "Global Energy Management & Sales" who built its savoir-faire managing the Group’s large and diverse asset portfolio over 20+ years.
3,600 employees around the world develop our solutions, through +20 international business platforms. We cover the full energy mix: renewable and thermal power, natural gas & LNG, biomass, environmental products. Our experts provide tailor made solutions based on a wide range of savoir-faire in energy management with a strong focus on decarbonation and decentralization.
Our 190,000 clients span the entire value chain: producers, asset developers, financial players, utilities, distributors and industrials. Our global reach and strong local presence enable us to offer these diverse clients tailor-made services and respond to rapid changes in mature or emerging markets alike.
Our 4 areas of expertise:
• Asset management
• Energy transition services
• Energy supply & global commodities
• Risk management & market access
At GEMS we encourage breakthrough results, team spirit, curiosity and innovation while preserving the right work/life balance for you.
More info on GEMS Hub (https://gems.engie.com) or LinkedIn (https://www.linkedin.com/company/engie-global-energy-management-solutions).
Context: The mission of the Supply B2B Belgium organization is to accelerate the transition towards a carbon neutral economy by guiding B2B customers in their energy management from ensuring continuity of their operations and managing risks, to investments in sustainability and energy efficiency. A Marketing team was created to collaborate with internal and external partners and to guide companies towards the energy transition. The objective is to support and facilitate teams in the sales of energy through marketing actions, to deliver complementary value to B2B customers and to integrate the principles of the energy transition in their activities.
Role: Design and manage go-to-market plans to promote energy offers and energy transition services. Deploy omni-channel marketing campaigns via newsletters, webinars, targeted mailings, social medias campaigns ,etc... Create targeted content to enhance user engagement and drive conversions ( blog articles, videos, e-books, webpages, etc.) Oversee end-to-end campaign execution, performance analysis, and continuous optimization. Drive product and service promotion to create awareness and generate marketing qualified leads (MQLs). Manage campaign budgets to maximize return on investment (ROI). Manage partnerships with external marketing partners Collaborate with internal teams (sales, communication, IT) and external partners for cohesive campaigns & enhance client orientation. Support internal & external customers in energy management using data and digital tools. Optimize current processes through ongoing measurement, learning, and iteration. Collaborate with Marketing Teams of other ENGIE entities
Hard/ Soft skills: Deep Market Understanding : you know the drivers of B2B customers, target audience and competitors. This helps you to tailor strategies. Strategic Planning : you’re adept at setting long-term goals and creating comprehensive plan that align with business objectives. You anticipate and pivot when needed. Content Creation : you craft high-value content that educates and engages B2B customers. Relationship building : networking and strong relationships with stakeholders and customers are crucial for you. You excel in communitation. Adaptability : you have the ability to stay agile and innovative in a constantly evolving market landscape. Team collaboration : you work well together with sales teams, product developers and other teams to ensure a cohesive approach. Values of ENGIE : you defend the image and values of ENGIE at all time. Education and professional background: Professional bachelor or master in Marketing 1 year of experience in a similar role
Languages:
FR and/or Dutch + English
If you meet these requirements, then you are the talent we are looking for. Do not waste time!
Apply by attaching your updated CV, regardless your gender. ENGIE Global Energy Management & Sales is committed to create a gender-neutral environment that unlocks the potential of everyone and provides equal employment opportunities for all individuals. All our positions are open to people with disabilities, please let your recruiter know if you need reasonable accommodations to be able to participate in the recruitment process, they will be happy to assist you.
About ENGIE:
Our group is a global reference in low-carbon energy and services. Our purpose (“raison d’être”) is to act to accelerate the transition towards a carbon-neutral world, through reduced energy consumption and more environmentally-friendly solutions, reconciling economic performance with a positive impact on people and the planet. We rely on our key businesses (gas, power, renewable energy, services) to offer competitive solutions to our customers. With our 96,000 employees, our customers, partners and stakeholders, we are a community of Imaginative Builders, committed every day to more harmonious progress.