Remote Work: Hybrid

Overview: At Zebra, we are a community of innovators who come together to create new ways of working to make everyday life better. United by curiosity and care, we develop dynamic solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Being a part of Zebra Nation means being seen, heard, valued, and respected. Drawing from our diverse perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries to redefine the work of tomorrow for organizations, their employees, and those they serve.
You have opportunities to learn and lead at a forward-thinking company, defining your path to a fulfilling career while channeling your skills toward causes that you care about – locally and globally. We’ve only begun reimaging the future – for our people, our customers, and the world.
Let’s create tomorrow together.

The primary purpose of the Product Marketing Advisor is to share responsibility at a Global and North America level for the Mobile Computing Software and Services Portfolios and execute against that strategy through vertical, field and channel marketing resources while building and maintaining a marketing competitive advantage. Working with a cross-functional team, the incumbent will be responsible for immersing themselves in Mobile Computer Software and Services Portfolios, allowing the candidate to develop, position, and message go-to-market strategy, sales enablement, and competitive analysis. Some responsibilities include but are not limited to strategic planning, providing valuable input regarding the market and engage in product management functions for the Software and Services Portfolios working closely with the product managers of each offer. 

Responsibilities:
Act as marketing's single point of contact for the Mobile Computing Software and Services Portfolios to various stakeholders –internal and externalOwns Mobile Computing Software and Services offer launches, updates and versioning, and retire offers, working in alignment with global and regional product management, regional portfolio marketing leads, vertical marketing leads, channel and field marketing managers.Accountable for identifying the activities by audience, to promote the services portfolio by working cross-functionally with Zebra’s hardware portfolio marketers.Identifies and comes up with innovative approaches to promote the Software and Services portfolios. The candidate can leverage the different channels that Zebra offers to engage with different audiences to ensure the portfolios are fairly represented (AR, PR, Social, and Corporate Communications). Ensure we deliver on strategy & messaging for Software and Services at key events.Responsible for monitoring and driving organizational response to primary competitors' regional marketing campaigns, messaging, etc.Leads regional marketing participation and owns marketing on Mobile Computing Software and Services launch calls (global and regional) to ensure regional GTM readiness from a marketing perspectiveManage promotional, incentive and rebate strategy in region as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfoliosWorks closely with the Mobile Computing Software and Services business units to help identify the right strategy to influence Software and Services purchase. The candidate must have experience implementing promotions, rebates, or incentive strategies to accelerate pipeline and increase Software and Services attachment to hardware purchases. Knowledge of Channel Marketing activities and clear understanding of B2B go-to market.Manages content creation from inception through delivery.Owns NA GTM planning and partner with in-region vertical/field/channel/digital marketing to execute GTM activation plans.Generates portfolio pipeline – marketing influenced & driven.Ensures successful zebra and channel partner seller adoption of enablement materials.Supports impactful Software and Services, cross-vertical initiatives in region.
Qualifications:

Minimum Qualifications:

BA/BS degree in relatable field8+ years of product marketing and/or comparable product management, development experienceCandidates must have strong experience in software marketing and a deep understanding of the challenges software products face when going to market.  Candidates should have demonstrated expertise in managing the entire product lifecycle, from New Program Introduction (NPI) to End Of Life (EOL).

Preferred Qualifications:

Clarity of thinking & vision - keen prioritization skillsOrganizational Agility: Matrix, indirect managementInfluence/Negotiation/Partnership skills with product teamsDrive results and execution through a virtual team, Ability to thrive in matrixed organization environmentAbility to technically understand how products fit in to create and deliver a solutionExcellent presentation & communication skillsUnderstanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at largeCompetitive analysis, with a focus on neutralizing and responding to marketing tactics in regionDemonstrated willingness to actively participate with vertical marketing teams

Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, national origin, disability and protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at workplace.accommodations@zebra.com. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.

 

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We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

 

Zebra is a federal contractor and is committed to an alcohol and drug free workplace. As a result, all U.S. based employees are subject to the Drug and Alcohol Free Workplace Policy and Procedure.

Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.

Salary: USD 120400.00 - USD 180600.00 Yearly

Salary offered will vary depending on your location, job-related skills, knowledge, and experience.
Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.

To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.