Canon EMEA is looking for a Product Marketing Specialist to join the B2B team driving the lifecycle marketing plan for Canon’s portfolio of office devices, helping our customers and channel partners address their business challenges with innovative, state-of-the-art solutions.
With your understanding of product technology and how it can address the needs of our customers, you will create marketing value propositions for the assigned products, driving the strategy and sales enablement plans through the channels and then monitoring and ensuring implementation.
Acting as the subject matter expert, you will work with colleagues from the wider Marketing and Innovation team to create market awareness and campaigns, as well as sales enablement tools.
This is a role that requires previous experience in Product Marketing and preferably from similar industries.
With Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
In addition to a salary between £44,000 and £55,000 depending on experience, you'll be eligible for a performance-based bonus of 10%. We have recently implemented a new range of flexible benefits including a strong contributory pension plan, private healthcare, life cover, an Employee Assistance Programme plus employee discounts on Canon products.
Canon also champions hybrid working and a flexible working policy, with a minimum of 25 days holiday per year. Lastly, you'll find that Canon encourages continuous Learning and Development with a wide range of resources and support available on demand.
Our teams are based at our state-of-the-art EMEA HQ in Uxbridge which is easily reached via the Elizabeth line, with subsidised restaurant, free parking and Costa coffee on site too!
What we ask
Key responsibilities:
- Marketing responsibility for the selected product portfolio and be the evangelist by clearly understanding and promoting how our technology adds value to customers and partners alike
- Drive product awareness and education into the sales channels by creating engaging and compelling content on the benefits of our technology
- Develop and maintain marketing and sales assets such as website content, video, presentations, PR, social media content, brochures etc to ensure maximum impact of content
- Engage with EMEA HQ and NSO (National Sales Organisation) Sales and Marketing functions as a subject matter expert to create and fulfil marketing plans based on business unit objectives.
- Facilitate the full office device portfolio lifecycle marketing with a focus on new product introductions and revenue boosting activities.
- Gather and apply market insights; the voice of the market, sales channels and customers to feed into future technology development
- Collaborate on new product launches and ensure GTM readiness addressing the omni-channel approach through to customers
- Be responsible for monitoring and analysing competitor’s activities; messaging, technology, portfolio, pricing etc.
- Drive sales enablement and demand creation programs.
You will need- Professional background in B2B technology marketing with whole lifecycle product marketing, or similar
- Customer focussed. i.e be able to translate product, tech features into customer value. Experience in creating customer value propositions.
- Commercial mindset.
- Good presentation and communication skills.
- Good technical knowledge - or an interest for it; to know how products, software and services come together to create and deliver a solution.
- Gather and apply market insights, form and apply strategic thinking.
Further InformationSalary: between £44,000 and £55,000, depending on experience, plus 10% annual bonus and great benefits.
This is a hybrid working role with 3 days in the office and 2 working from home.
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At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.
Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.