Requisition ID: 66498 

ABOUT WHIRLPOOL CORPORATION 
Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers.  Additional information about the company can be found at WhirlpoolCorp.com. 

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The team you will be a part of The Product Marketing team markets the organization's products and services using customer marketing databases. Creates direct mail marketing plans, targeting specific market segments with specialized offers. Collaborates with market research in developing response models and other database improvements. May conduct data mining analyses of customer data to develop marketing trends.This role in summary

The NAR Refrigeration Product Marketing Director is responsible for all brands across Top Mount, Bottom Mount, French Door Bottom Mount, Side by Side, Upright & Chest Freezers, Built-in, Undercounter, and other specialty configurations of refrigerators, freezers, and ice makers for the North American Region; combined, the businesses represent over 3M units, produced across 4 factories in North America, as well as with multiple sourcing relationships across the world.  

The NAR Refrigeration Product Marketing Director is responsible for leading and developing the product leadership strategy, team, and cross-functional coordination & execution required to establish Whirlpool Corp products as a market leader, drive revenue growth, and enhance customer satisfaction.  
 

Your responsibilities will include Understanding competitive activity and marketplace trends, working closely with consumer insights, brand marketing, merchandising, global consumer design, platform engineering, and advanced development to lead category strategy definition and five year product roadmap to deliver ambition, including consumer target, portfolio definition, pricing strategy, go to market strategy, messaging strategy, among others.Develop innovation pipeline roadmap that balances short, mid and long term innovations to be #1 in the markets.Determine execution priorities that deliver on regional growth objectives and financial KPIs, including product development priorities as well as marketing product launches and releases.Develop performance and talent of Product Marketing Team for the category.Lead multifunctional teams to execute cross-functionally with sales, marketing, product development, manufacturing, finance and procurement  in order to deliver key priorities, remove barriers and drive collaboration.Actively participate and co-lead factory masterplanning activities with manufacturing, engineering, design, and procurement. Strong Influence with stakeholders, align expectations, priorities and remove barriers/issues to deliver objectives. Determine clear and feasible action plans to correct and manage risks.Manage strategic discussions with top management as well as deep diving into operational topics with engineering, manufacturing  and marketing junior team members.Simplify the complex, understand root case and high impact activities, choose trade offs with strategic mindset.
 Minimum requirements Bachelor’s degree.5+ years experience in  Marketing, Innovation, and Product Management.5 years of people leadership experience. North America Market & Consumer understanding with experience on insights discovery, Consumer decision journey, competitive landscape.Identifying challenges and finding creative solutions to overcome obstacles in the product development process.Product Portfolio Management, critical thinking and logical reasoning.Technical acumen (understanding of technology, design, and manufacturing processes relevant to the industry).Demonstrating passion for innovation and a commitment to continuous learning and adaptation.Comfortable in a fast-paced, ambiguous environment with the ability to work on multiple initiatives simultaneous.Preferred skills and experiences MBA or relevant advanced degree.Home Appliance experience, especially related to refrigeration categories. Category management, engineering or manufacturing experience.Strong Project management experience.

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At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.