At NI/Emerson Test & Measurement, the Product Marketing Engineering team is where engineering meets business. We are a dynamic group that bridges the gap between cutting-edge R&D and our customers. Our mission is to showcase the technical benefits of NI’s hardware and software products to technical audiences, including customers, sales teams, and internal stakeholders. We create impactful content such as white papers, presentations, videos, product demonstrations, and web resources to position our products effectively and drive demand for NI’s world-class technology. Come join our team!
As a Product Marketing Engineer, you’ll play a vital role in helping us communicate the value of NI’s hardware and software products. You’ll collaborate with product management, R&D, and sales to understand customer pain points and craft compelling content that demonstrates how our technology solves real-world challenges better than any other solution on the market.
In this Role, Your Responsibilities Will Be:
Collaborate with product management, technical & partner marketing, and sales to identify customer pain points, and develop product positioning to address those challenges. Develop expertise in NI products and collaborate with internal stakeholders to support NI’s go-to-market campaigns and bring new products to market.Create presentations, videos, product demonstrations, technical papers, and other web collateral to position and generate demand for NI’s products and technology.Support product launches and coordinate with cross-functional teams for successful rollouts.Support product centric sales training activities across direct and indirect channels. Gather and analyze customer feedback to improve product messaging and positioning.Monitor product and campaign performance metrics to assess marketing effectiveness.Represent the company at industry events, trade shows, and conferences.For This Role, You Will Need:
Bachelor’s Degree in Electrical, and/or Computer Engineering or equivalent.Basic understanding of data acquisition and instrumentation use-cases, including oscilloscopes, digital multimeters, and waveform generators. A passion for communicating complex technical concepts in a clear, engaging wayPreferred Qualifications That Set You Apart:
Experience with LabVIEW and NI hardwareStrong communication skills: Proficiency in technical writing, engaging/educational video content, and presenting to diverse audiences.Project leadership: A proven ability to drive tasks and projects to successful completion.Collaboration: The ability to effectively interact with both technical and non-technical customers.Problem-solving: Skill in diagnosing technical issues and offering creative, practical solutions.Adaptability and self-motivation: A desire to learn quickly, thrive in ambiguity, and take initiative.Our Offer to You:
We recognize for our organization to support a diverse workforce, we must focus on employee wellbeing. We know that to do your best work, you must have flexible, competitive benefit plans to meet you and your family’s physical, mental, financial, and social needs. We provide a market leading 401(k) and profit-sharing plan, a variety of medical insurance plans, with dental and vision coverage, family formation benefits in addition to paid parental leave (maternal and paternal), Employee Assistance Program, tuition reimbursement, employee resource groups, recognition, and much more. Our culture prioritizes work-life balance and offers flexible time off plans, inclusive of vacation, holiday and sick leave. Our goal is to offer a strong benefits foundation while allowing employees the flexibility to choose options that best suit their needs.
At Emerson, we are committed to fostering a culture where every employee is valued and respected for their unique experiences and perspectives. We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers.
This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place. Learn more about our Culture & Values and about Diversity, Equity & Inclusion at Emerson.
Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship and coaching, project management, and on-the-job training.
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