Are you ready to make your mark on the future of grocery retail? Join us as we continue to expand our multichannel Private Brands business. If you thrive in dynamic, start-up-like environments and have a passion for scaling businesses, this opportunity is tailor-made for you.

We're seeking a Product Marketing Manager to join the Amazon Fresh Private Brands (AFPB) team. In this role, you'll be instrumental in driving strategic and tactical execution for AFPB Detail Pages. We're looking for a customer-obsessed individual who can:
-Collaborate seamlessly with cross-functional teams.
-Scale and optimize our processes through invent and simplify.
-Innovate on behalf of our customers.
-Analyze data to determine what works and what doesn't.
-Take Bias for Action top boost brand awareness and deliver value to our customers.

Bring your expertise, creativity, and drive to help us redefine the future of Private Brands and food retail. Are you up for the challenge?


Key job responsibilities
- Developing all AFPB detail pages including A+ content
-Develop and manage AFPB Email Strategy in partnership with Central Marketing
- Activate demand driving tactics with our online partners
- Manage search keywords across 100+ products in a scalable manner
- Identify repetitive actions in our day to day and recommend ways to scale and increase bandwidth
- Execute and steward product marketing initiatives with clear objectives, priorities, measurement and deliverables
- Understand, measure and evaluate how your initiatives impact customer experience (e.g., awareness/ consideration, revenue, product/feature adoption/onboarding, customer journeys, message clarity, lead generation, reduce pain point/friction, brand perception/ affinity, etc.) and business outcomes (e.g., sales, usage, customer acquisition/retention, lead generation, etc.)


A day in the life
Who are we seeking? This is a great role for someone who is passionate about working on consumer-facing products, thrives in an entrepreneurial environment and is experienced in online content management. This is a new business so the right candidate can work independently and will want to roll up their sleeves and will be comfortable working across functions and organizational boundaries.

Amazon offers a full range of benefits that support you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include:
1. Medical, Dental, and Vision Coverage
2. Maternity and Parental Leave Options
3. Paid Time Off (PTO)
4. 401(k) Plan
Learn more about our benefits here: https://www.amazon.jobs/en/internal/benefits/us-benefits-and-stock


About the team
Curious about our org? We are the Amazon Fresh Private Brands team. Our role is to develop Amazon Fresh Private Brands for Fresh stores and Fresh Online Delivery. We are still in the early days of the business and there is no playbook! We are seeking individuals that have a start-up mentality to enable the team to scale, connect the dots, look around corners, and continuously search for data-driven solutions to improve the product.