Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Saltburn, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future.

Prime Video is seeking a Product Marketing Manager who will support our mission of delighting customers to build the most-loved video service in the world. In this role, you will develop and scale marketing programs for Prime Video Channels, the service that lets Prime members add subscriptions like Paramount+, STARZ, Max and more, all with no cable subscription necessary. As a member of the team, you will support the strategy creation and execution of programs that drive customer acquisition and engagement for Prime Video Channels.

A successful candidate is a strong collaborator who has demonstrated an ability to work cross-functionally across internal and external teams. The candidate is also an effective written and verbal communicator and analytical thinker who uses data to drive program improvement and optimization. An ideal candidate also has experience managing projects with multiple workstreams, is comfortable navigating ambiguity, and has entertainment and media domain expertise.

Key job responsibilities
As a Product Marketing Manager, you'll contribute to transformative marketing initiatives, manage campaign strategies, and spearhead program improvements that deliver measurable impact at scale. In this role, you will:

- Orchestrate and execute high-profile marketing campaigns and critical programs (e.g., price promotions) that captivate audiences and drive business growth
- Lead cross-functional partnerships across marketing, product, finance, and business teams to uncover optimization and automation opportunities that will enhance marketing efficiency and program efficacy
- Develop data-driven frameworks to measure campaign effectiveness and translate performance results into actionable insights
- Champion the voice of the customer by identifying opportunities to enhance the customer journey and experience