Amazon Prime is the world's leading membership program, offering an unparalleled suite of benefits across shipping, streaming entertainment, reading, gaming, and more. Our mission is to provide exceptional value and convenience to our members, making Prime an indispensable part of their daily lives. The US Prime marketing team is seeking a dynamic and innovative Product Marketing Manager to spearhead our Prime Young Adult program. This role is crucial in maximizing the perceived value of Prime membership by ensuring our young adult members are aware of and fully utilize the benefits most relevant to their unique needs and interests.

Key job responsibilities
The ideal candidate is a Gen Z whisperer – a strategic marketer with an insatiable curiosity for Gen Z culture and digital trends. They seamlessly blend customer stories with hard data to craft compelling strategies that resonate with young adults and unite diverse stakeholders.

This marketer views every communication through a Gen Z lens, constantly pushing the boundaries of personalized marketing at scale. Their instincts for prioritization are razor-sharp, deftly balancing high-impact initiatives with automated evergreen programs to maximize results.

Operational excellence is their north star, driving them to continually refine processes and find innovative ways to serve Gen Z more efficiently. In our complex matrix organization, they thrive as a collaborative force, forging win-win partnerships across teams. Their ability to articulate a vision through powerful, persuasive documents aligns key stakeholders and drives action.

Above all, they possess an entrepreneurial spirit, always seeking new ways to transform how Amazon engages with the next generation of Prime members.

• Lead development of campaign strategies and plans. Makes recommendations regarding how to most effectively engage customers using onsite, email and push channels.
• Proven experience working with industry tools and analytics packages including email, web analytics, CRM and marketing automation platforms.
• Demonstrated project leadership in digital marketing creative development, cross-functional planning, and campaign management.
• Builds strong relationships across multiple teams to ensure achievement of business objectives as well as look for opportunities to improve processes and operational efficiency.
• Applies onsite, email and push best practices to determine new opportunities that will improve the customer experience and continue to drive the business.
• Leads and manages the innovation roadmap for campaign technologies, functionality, and platforms that deliver against the overall business objectives and strategies.
• Collaborates with internal and external creative teams to execute marketing creative from brief development through concept evaluation to delivery of the final execution.


A day in the life
You start your morning diving into campaign performance across Onsite and Outbound channels, collaborating with business leads to analyze trends and extract actionable insights. You then review creatives for an upcoming cross-channel campaign that will be targeted to your segments. You attend a campaign planning meeting to learn about upcoming Prime merchandising opportunities, provide feedback as to their relevance to your segments and update your content calendar and message priorities to reflect these conversations. Finally, you end your day meeting with customer insights teams to consult on future segment specific studies.