**Summary:** Creators are an essential part of the Meta community. They use our products to create, innovate, and express themselves -- inspiring their communities and one another. Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations. It’s a space for creators to show a different side of themselves. Our mission is to inspire ideas that bring people together.Our aim with Threads is to support the flywheel of content creation and help creators share their ideas, connect over their interests with an engaged audience, and be a part of timely conversations.Threads is looking for a passionate & seasoned Product Marketing Manager to support and grow our app, ensuring that our core products help creators achieve their goals. As the PMM supporting Threads, you’ll be responsible for advising product teams on creator needs, shaping the multiyear product strategy, identifying gaps in our product suite, ideating net new experiences to refine our product vision, and managing our go-to-market plans for creator-facing launches.The ideal candidate will be passionate about creators and expression. They will have a strong, multi-disciplinary background in business strategy, marketing, and analytical skills. We’re looking for strong problem solvers who also have experience building organizations. Excellent analytical and communication skills are a must. This is a full-time position. **Required Skills:** Product Marketing Manager, Threads Responsibilities: 1. Partner with product management and engineering to define and shape a multi-year investment strategy and roadmap 2. Envision and execute go-to-market plans for Threads, collaborating across engineering, product management, partnerships, operations, partner marketing and communications to test, announce, launch, & scale products 3. Surface & synthesize qualitative & quantitative insights that shape marketing and product direction 4. Shape Threads’ approach to text creation through audience segmentations, market analyses, and first-person research 5. Understand and evangelize for the needs of creators, actively identifying gaps and opportunities to better serve the audience 6. Influence the development of products and features that help creators grow, create content and stay safe on Threads **Minimum Qualifications:** Minimum Qualifications: 7. 8+ years of experience including business strategy, product marketing, or marketing 8. Prior direct Consumer Product Marketing experience 9. Experience launching and driving adoption for new products and services, owning and achieving KPIs 10. Understanding of the marketing funnel and know how to optimize it at each stage 11. Communication experience conveying ideas to end users and engineering teams alike 12. Experience developing marketing strategies using both quantitative and qualitative insights **Preferred Qualifications:** Preferred Qualifications: 13. MBA 14. Experience working with content creators and publishers 15. Experience working with or in support of diverse communities **Public Compensation:** $158,000/year to $223,000/year + bonus + equity + benefits **Industry:** Internet **Equal Opportunity:** Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.