This individual works closely with our Customer Success team, and other members of the marketing team, product team, sales team, and strategy team to identify or understand key strategic positioning opportunities for Inmar’s media products at specific retailers. The individual has deep knowledge of CPG/Grocery market and industry trends and can translate these into market leadership opportunities for Inmar. This individual would be held to ensuring our internal product strategy is brought to life and translated via our key value propositions, into market activity to specifically drive retail-specific selling activity. Examples of output would include sales collateral, product playbooks, email campaigns, localized events etc.
The Product Marketing Manager will work closely with the Demand Generation and Creative teams to create assets inclusive of content strategy, copywriting and design work.
Project Management (20%)
Creates and manages against marketing task plan with critical timing and milestones
Works in partnership with AP Invoicing to gather POs and track against invoicing with partners
Campaign and tactic reporting
Lead gen reporting and management of lead nurturing efforts
Influence (25%)
Collaborates with the Customer Success team to identify selling opportunities or gaps at current retail clients
Collaborates with Customer Success and Demand Generation teams to produce seasonal selling collateral and approach
Collaborates with the Commercialization team to gather current and potential client feedback and voice-of-customer to inform product strategy
Collaborates with internal and external teams to plan and execute media and PR campaigns to support selling of our products
Collaborates with demand generation and creative marketing teams for copy and design support needed
Strategic (55%)
Creates a strategic marketing approach with clear goals and tracking capability to support opportunities and/or selling gaps at assigned retailers.
Builds marketing plans around launching new retail media and incentives solutions with new retail partners which includes sales collateral & training, internal playbooks, external communications and PR
Conducts retailer market research to identify market, industry and shopper trends to position our products more relevantly at key retailers
Understands and can support requests related to the competitive environment
Utilizes Inmar proprietary data to create thought leadership, PR, selling stories and sales inspiration
Creates templates and collateral for sales outreach inclusive of creating comprehensive marketing packages and pricing.
Bachelor’s Degree in Business, Marketing or a related field
3-5 years of related work experience in demand generation/outbound marketing within in-store media, digital media and/or incentives. Experience in retail marketing or retail media is a plus.
Proficient in Microsoft Office
Proficient in Google Suite
Individual Competencies:
Analytical and Critical Thinking: Ability to tackle a problem by using a logical, systematic, sequential approach.
Problem Solving: Gathers and analyzes information to generate and evaluate potential solutions to problems, issues and challenges while weighing the accuracy and relevance of the facts, data and information.
Communication: Giving and receiving messages and information in written, oral, and visual formats in a clear and concise way for a complete understanding of meaning and intent.
Collaboration: Works collaboratively with others to achieve group goals and objectives.
Accountability: Sets clear goals, objectives, expectations, and responsibilities and monitors the process, progress and results to hold self and others accountable for measurable actions and results.
Effective Execution: Translates broad conceptual understanding of the company's strategy into a tactical plan of how it will happen including who will take on which tasks in what sequence, how long those tasks will take, how much the tasks cost, and how each task affects subsequent activities.
We are an Equal Opportunity Employer, including disability/vets.