Welcome to Welltech — where health meets innovation! As a global leader in Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions.

Our mission is to transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs.

As a Product Marketing Manager, you will play a pivotal role in defining new communication funnels and audiences, working with users for one of the health and fitness apps in our portfolio. There will be a strong emphasis on subscription growth and optimizing conversions into paid users. This role requires a deep understanding of user behavior, data-driven decision-making, and a passion for creating value for our users.

Challenges you'll meet 

Analyze user needs and behavior to generate insights for optimizing the website's buying funnel

Generate hypotheses to optimize website buying funnels and monetization strategy aimed at increasing conversion rates and ARPU

Collaborate closely with user acquisition and creative teams to design and implement new end-to-end funnels for diverse audiences and traffic sources

Plan, execute, and analyze A/B tests on the website buying funnels to validate hypotheses with real user feedback, using insights to generate new hypotheses and refine strategies

Conduct pricing tests to optimize the conversion and increase revenue

Work cross-functionally with designers, engineers, analysts, and content creators to enhance user experience and refine buying funnels

Please note: this role focuses on optimizing conversion rates leading to purchases, covering the entire pre-purchase experience on the website, rather than developing or testing specific app features. There will, however, be collaboration with the Product team.

Your professional qualities

Proven track record in optimizing conversion rates into purchases

Extensive experience in user research, with in-depth knowledge of UX and CRO principles, as well as A/B testing methods

3+ years of experience in digital marketing, growth, and product marketing at IT product companies (Web, Mobile, CRM), focused on foreign markets

Experience with B2C products, preferably subscription-based

Proficient in analytics systems and tools, such as Google Analytics, Tableau, Amplitude, etc.

Skilled in task-setting for technical teams, with a solid understanding of use cases and user stories

Familiarity with various monetization models

At least Upper-intermediate level of English

Will be a plus

Previous experience with mobile applications

Experience with subscription-based business model

Experience with Midjourney

Copywriting skills

We offer a fair level of compensation that will be appropriate for your expertise and level.

Welltech is not only about great benefits but also about great culture. All our specialists are offered incredible opportunities for professional and career growth, flexible work environments, and the ability to suggest ideas and drive changes.

Check out some of our products

Muscle Booster — musclebooster.fitness

Yoga-Go — yoga-go.fit

Omo — bit.ly/OMOio

FastEasy — https://fasteasy.life/

WalkFit - http://walkfit.pro

In our team, you'll find an opportunity to develop and implement your ideas, as well as to make the world a better place!