Redmond, WA, USA
3 days ago
Product Marketing Manager
Kforce has a client that is seeking a Product Marketing Manager in Redmond, WA. Summary: This group is responsible for Content Marketing, GTM Strategy, and Customer/Product storytelling. From informing product storytelling with case studies or managing a blog, to informing pitches and presentations given about games to prepping for events, this team always has a lot of exciting work to do. This is a fantastic opportunity to make an enormous impact on kids' lives all around the world. A successful Marketing Manager on this team will be extremely organized and able to drive a rhythm of business. If you are comfortable managing multiple projects with varying timelines this role is for you. This team needs someone process driven who can align stakeholders from multiple disciplines around marketing plans. Responsibilities: * Drive content marketing ROB that will result in strong customer engagement; Purpose is to attract & retain customers by consistently creating and curating relative and valuable content with the intention of changing or enhancing customer behavior * Manage our digital marketing execution through asset management and custom development to support our web presence * Drive our events execution through appropriate standardization across geographies, including branding, audience-appropriate content, tools and instrumentation * Develop customer segmentation, targeting, and funnel management with our community team to create better connected engagement throughout our customer's purchase/usage journey * Manage multiple marketing programs of various sizes in scope from numerous partners simultaneously that require significant cross-functional collaboration * Partner with external partners and internal creative teams to identify marketing assets needs for marketing programs and manage the asset creation process end to end from ideation to production to reviews and execution
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