Product Marketing Manager
IBM
We are seeking a product marketing champion to join our Software Marketing & Communications team. We believe product marketing is a critical part of any marketing strategy. With best-in-class product marketers to position, message and launch a product, we will maximize our impact to the business to grow IBM’s market share, supporting revenue growth for products that are core to IBM.
You will lead cross marketing and communications initiatives to accelerate the path to product marketing excellence by upskilling, training, and bringing in best practices to articulate the point of view of audiences we serve and creating the value proposition for in support of pipeline generation and new client acquisition for Software. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.
In this role, you will drive outcomes by operationalizing programs developed for cross-software initiatives and execute common strategies and governance plans for quality and consistency across software product marketers for them to connect differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.
Your primary responsibilities include:
Act as the product marketing discipline lead for software product marketers, providing guiding views on the Discipline by leveraging industry best practices including product marketing artifacts for our product marketers to:Identify opportunities, distinctive competencies, and positioning for IBM software productsTranslate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offeringsAct as the product marketing linchpin that galvanizes internal support across all channels and drives demand for the offeringsStay active in customer conversations at events or in the field and onlineThis is a Hybrid role, attendance to the office will be required only 3 times per week.
You will lead cross marketing and communications initiatives to accelerate the path to product marketing excellence by upskilling, training, and bringing in best practices to articulate the point of view of audiences we serve and creating the value proposition for in support of pipeline generation and new client acquisition for Software. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners.
In this role, you will drive outcomes by operationalizing programs developed for cross-software initiatives and execute common strategies and governance plans for quality and consistency across software product marketers for them to connect differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.
Your primary responsibilities include:
Act as the product marketing discipline lead for software product marketers, providing guiding views on the Discipline by leveraging industry best practices including product marketing artifacts for our product marketers to:Identify opportunities, distinctive competencies, and positioning for IBM software productsTranslate technology into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offeringsAct as the product marketing linchpin that galvanizes internal support across all channels and drives demand for the offeringsStay active in customer conversations at events or in the field and onlineThis is a Hybrid role, attendance to the office will be required only 3 times per week.
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