Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
The Subscriptions Marketing team’s mission is to drive subscriptions growth by helping our customers discover, enjoy and manage their subscriptions through Roku. The team is comprised of marketers specializing in Product, Web, Growth, Lifecycle, and Content and Partnerships Marketing. We support new product and feature launches, lead tentpole content campaigns, and develop always-on automations to help our customers navigate their own personalized journeys with subscriptions through Roku.
About the role
This role is on our Subscriptions Product & Growth Marketing team and will report to the Senior Product Marketing Manager. This team acts as the marketing leaders for the development of new products and features that support subscriptions growth. We partner closely with Product, Engineering, UX, Creative, Analytics, Operations, and others to expand marketing channels, test new strategies, and advocate for product development that supports marketing initiatives.
The ideal candidate will be a proactive and strategic thinker who loves entertainment and technology. You are well versed in the streaming business’ and have an informed point of view on optimal strategies and experiences related to subscription sign-ups, engagement and retention. This role is well suited for someone who is naturally curious, highly self-motivated and loves digging deep to pull a story and recommendation together. You love a challenge and thinking well outside the box. You thrive when working closely with experienced teams but also enjoy the autonomy and productiveness of individual work as well. You lead with positivity and love to roll up your sleeves.
What you’ll be doing Develop naming, positioning, core messaging and value propositions for products and features Provide marketing requirements to product feature guides in order to ensure any new technical capabilities needed for marketing are included in scope Create go-to-market plans, including internal needs (education, best practices, talking points) and external touch points (marketing campaigns, web updates, customer support) Identify and define marketing channels, strategies and tactics that optimally support product launches and growth opportunities Responsible for the development of all assets (website, email, artwork) and securing operational needs to execute campaigns Ideate and test new ideas, and work with Analytics to determine success and future iterations and/or scale Act as the subject matter expert for new products and features, and advise and update internal colleagues as needed Keep your teammates up to date on what you're streaming so we don't miss out on any good recommendations
We’re excited if you have An MBA and/or 5+ years experience in a related field A passion for the future of streaming and the consumer experience Deep understanding of the digital media landscape, particularly subscriptions and payments Ability to translate marketing strategy into technical requirements Ability to pull and analyze data, draw accurate conclusions, and adjust strategy Distill the complex data and insights into simplified and actionable plans Build relationships quickly and authentically, and work collaboratively and cross-functionally Excellent written and verbal communication skills with technical and non-technical stakeholders Can work independently and take ownership of projects from start-to-finish Bias for action and passion for learning Highly organized and detail oriented
#LI-DH2Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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