Product Marketing Manager
Kforce
Kforce has a client that is seeking a Product Marketing Manager in San Francisco, CA.
Summary:
The client is looking for a Product Marketing Manager for the company's corporate suite of products. This company helps businesses of all sizes streamline business travel and improve customer experiences across a range of industries. This role will work cross-functionally across Partnership, Sales, and Marketing teams to craft B2B narratives and be responsible for developing high-performing pitch materials. This role will also conduct comprehensive market research for new target personas to inform messaging and GTM plans.
Key Tasks:
* Product Marketing Manager will partner closely with Sales and Partnerships teams to develop best-in-class B2B messaging and sales enablement materials
* Conduct market research on new target audiences to clearly define user personas and journeys, understand our competitive landscape, and develop product positioning and messaging to inform GTM strategies
* Work autonomously and cross-functionally in a fast-paced, rapidly growing environment
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