**Responsibilities:** + Develop and execute Go-To-Market Plans for product launches. + Collaborate with the local Commercial Team, Asia Product Management, and Asia Marketing teams to define product positioning, messaging, and value propositions, and craft out promotional campaigns and programs tailored to the target audiences. + Conduct market research to understand local end-user needs & applications, market trends, and competitive landscape + Identifying product gaps in the local product portfolio, and working with Asia Product Management on white space opportunities for share gain + Conduct regular pricing analysis to ensure market-based pricing for the assigned product portfolio, and achieve/over-achieve the organization’s set profitability goals + Stay updated about local regulatory requirements, cultural considerations, and economic trends that may impact product success + Review demand forecast with Demand Planner and Sales Team monthly to ensure supply chain provide sufficient stocks meeting customer demand. + Partnering with Asia Marketing to develop contents for marketing collaterals + Monitor and control A&P budget by optimizing the allocated budget given. + Develop product marketing plans in conjunction with the Brand, Digital, eCommerce teams, Channel Sales Manager including key activities and budgets necessary for demand generation. + Building relationships with key channel partners & end-users, to gather market/end-user insights and incorporate their feedbacks for marketing strategies and products development + Act at the local product expert, providing training and support to internal teams and external partners **Requirements:** + Requires a Bachelor’s degree in Marketing, Business Administration or related area + A minimum of 5 years experience in Marketing/Sales roles(s) + Position requires accomplished analytic, written, verbal and interpersonal skills plus demonstrated track record of achievements in positions or increasing responsibilities, problem solving and decision making abilities + Willingness to travel 25-30% of the time + Proficiency in PC skills including MS Office and Internet usage is required **_We Don’t Just Build The World, We Build Innovative Technology Too._** Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights. **Who We Are** We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. **Global Benefits & Perks** You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. **What You’ll Also Get** Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths. **Learning & Development:** Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities). **Diverse & Inclusive Culture:** We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too. **Purpose-Driven Company:** You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.